Six hours 42 minutes: This is the average time internet users around the world spent online every day last year, according to a HootSuite report.
Here are some more figures:
- The average time spent on a website is less than 15 seconds;
- The attention span of the average internet user was just 8 seconds in 2018;
- Nearly 2.75 million blog posts are published every day on WordPress alone;
- In 2019, YouTube users uploaded 400 hours of new video every minute of every day;
- In 2020, Instagram users upload more than 100 million photos and videos per day.
As you can see, users judge most of the information they see on the Internet at a glance. The choice is endless, so why stay longer? A quick look, and they’re gone. Except when they see something really worth it.
Initially, all information was published to be consumed. But some pieces end up skipping. And content creators around the world are constantly looking for ways to stand out from the crowd and make their productions stand out. But how?
The answer is simple: to capture the attention of the audience, you must become a guru of content creation and management.
Become an expert
First of all, become an expert in some field. Never write or talk about things you don’t know. Misinforming people is bad, and they won’t forgive it.
If you are not yet an expert, please share your experience on the path to knowledge acquisition. Whatever level you are currently at, stick with it and only show what you know.
The same applies to any type of creative content: images, performance. If you can’t do it right, don’t do it at all or show how you learn to do it, not how you do it.
You can also use someone else’s experience. Ask for comments and interviews from professionals, cite authoritative sources.
learn to write well
Most of the content on the Internet is in written form. Articles, blog posts, reviews, eBooks – creating all of these requires excellent writing skills.
There are very few (if any) types of content that do not include writing. Even if you post photos or short videos with no dialogue, you should at least be able to provide decent descriptions.
Don’t worry if you’re not Shakespeare yet: writing skills can be trained. Students, for example, have a good chance of improving theirs by writing academic essays: if you can master a critical analysis essay, producing a quality blog post won’t be a problem.
be passionate
This is almost as important as the first point. Content production is creative work, and there is no way you can do this mechanically, like a robot, and be successful.
Even if you’re working on someone else’s project and not your own, you should have at least some feelings about it.
Sometimes true passion can even make up for a lack of experience, but that will only work for your personal works.
Create different types of content
Excellent writing skills alone will not make you an expert content creator. Most people are visual learners, and if they see a lot of letters and nothing else, they might freak out.
Another thing is that you can’t always produce the same type of content if you’re not working as a team. Even if you are, it is better to learn how to create web content. Sometimes you can’t outsource, and it’s still important to be able to make your posts and articles visually appealing.
Know your audience
As good as you are at production, your jobs may not hit the mark without proper guidance. You should definitely know who you’re working for.
Learning everything about the target audience is critical for marketers. But even if you’re working on your own project, take some time and think about who you want to communicate with. What do they want to get from you? In what way? Tip for bloggers: “people like me” are also a target audience!
Record your ideas
Keep track of all your ideas. Write down everything that comes to mind. Even if a suggestion doesn’t seem promising right now, it can turn into something good when you think about it.
Don’t Forget Content Plans
Professionals never produce content in a chaotic way. A plan is essential. Create a chart and enter all the important information there: the day and time your content should be published, types of content, ideas, etc.
If you have instant inspiration, just post an unscheduled piece or try to fit it into the plan later.
Ending
Content creation and management may seem like an easy task. But producing high-quality work is actually not easy at all. It requires a lot of skills, passion and experience.
But if you are really interested in becoming a guru in this field, then work hard. Eventually, you’ll learn how to make and pitch pieces that will be worth 100% of your audience’s time.
Categories: How to
Source: vtt.edu.vn