It’s called the iPhone 13, after all. Despite all the recent hiccups, Apple doesn’t care about curses. CEO Tim Cook unveiled a number of new products at Apple’s event on Tuesday, ranging from a new iPad mini to the latest iPhone 13 series, all of which were packed with improvements but lacking in major surprises.
The few new features, particularly on the iPad, seem to play on Apple’s strengths with its homegrown silicon, with enhancements that make it easier for kids to learn online and work from home for adults. iPhone 13 will be available in four models, each with the same screen sizes and starting costs as previous iPhones, but with more processing power, improved cameras, and twice the base storage of iPhone 13 and iPhone 13 Small.
Processor makes it faster and smarter
The new lineup is powered by the A15 Bionic chipset, which has 5-nanometer technology and a six-core CPU. This processor not only makes phones faster and smarter, especially when it comes to machine learning and artificial intelligence, but it also allows Apple to work on camera improvements, which are obviously one of the biggest selling points for phones these days.
And it’s clear that Apple wants to emphasize camera features across the board. So, like point-and-shoot cameras, upcoming iPhones will use computational photography to provide a cinematic video mode with algorithm-based automated focus shifting and customizable photo settings.
Apple is even promising a ProRes Video later this year, which is similar to a RAW video file in 4K resolution that has never been seen on a smartphone before. This is definitely geared towards promoting the iPhone Pro series as the smartphone of choice for creative professionals. Apple is also introducing macro photography for the first time with the ultra-wide camera on the iPhone Pro series.
Super Retina XDR display
Variants of the iPhone 13 Pro also have a 5-core GPU for enhanced graphics, as well as a Super Retina XDR display with ProMotion that can go from 10Hz to 120Hz refresh rate when needed to demonstrate this capability. This is not new; Samsung and other Android flagships have been pushing it for a few years, but turning it on means that the app ecosystem will finally adopt it as a standard when developing new products. As a result, you’ll notice smoother app transitions and longer phone battery life.
Other than that, the new iPhones have practically few standout features. This isn’t surprising, however, given that this is essentially a limited refresh year S in the iPhone scheme, despite Apple’s decision to use the iPhone 13 designation instead.
Apple also introduced two new iPads
A 10.2-inch iPad with A13 Bionic CPU and an 8.3-inch iPad mini with the new A15 Bionic engine, both compatible with Apple Pencil. Both iPads now have improved cameras, including Center Stage, which keeps users focused on video conversations using Zoom and other similar apps.
The iPad mini received “its biggest upgrade to date,” according to Apple CEO Tim Cook, which involved a complete redesign with a smaller form factor and 5G capability. Apple’s smallest tablet has been in the works for a long time. Since it now has 5G connectivity, the modifications could make the iPad a formidable contender as the device of choice for many professionals.
apple watch series 7
Apple Watch Series 7 sports a larger Retina display with thinner bezels and wrap around edges, as well as thinner bezels and wrap around edges. To make use of these, the program has been updated. However, as previously reported, the new Apple Watch has been postponed and will launch later this year.
However, there are no such delays in the iPhone and iPad lines, which will be available this month. Apple seems to be handling the chip shortfall better than expected, thanks to its own chipsets.
Interestingly, Apple has completely retired the 64GB iPhone this year, which implies that the new phones will require more storage due to improved cameras and video quality.
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