If you decide to expand the set of marketing tools and stop at search engine promotion, pay special attention to the process of finding an optimization agency. How the website will work and how many customers or readers it will attract – it all depends on the qualification of the team.
For those who are just choosing the SEO studio, we have prepared some useful recommendations. Our guide will help you start on the right foot in your search for the agency that will take you to the top of the search engines. Let’s dive in!
Why is it crucial to find a good SEO agency?
Search engine optimization is a complex process. For effective promotion, you should never stop. Search engine algorithms are constantly changing, so if you optimize the site just once, it will quickly leave the leading position. The reasons for this are the optimization of other sites, in line with the latest trends. For the site to always remain in the first results, it needs constant monitoring by specialists, so it is crucial to hire a good SEO agency.
How to find the best SEO experts
Customer Testimonials and Recommendations
One of the most effective ways is to approach the recommendations of friends and Internet reviews. Referrals and previously established relationships are key reasons for those who are inexperienced with SEO services.
However, it’s better to double check the information: find out what positions a reviewer’s site ranks for popular key queries. If it’s on the first page, the recommendation is well founded.
Be sure to find out from the recommender how exactly the conditions for cooperation in the SEO company are met:
- whether deadlines are met;
- Are there unspecified surcharges?
- whether all reports on the work are provided, etc.
Portfolio and Cases
Any self-respecting marketing agency should have a section with examples of work done or achievements from other projects. For example, the company Mellow Promo has the section Case Studies, which demonstrates the results of the optimization work.
This is an important trust signal for potential customers that allows you to understand if the company has competition in the industry. If an agency has been able to do a good job for the clients they quote, chances are they can do the same for you as well.
Confirmation of experience in this field
Many agencies claim to be professional in every possible way. Of course, this is often not true. Sign up for their email newsletter and see if there is a blog on the corporate site. Check how well the topics are revealed, is the content created by agency employees or is it just a rewrite of other people’s posts?
If an agency can provide case studies and post high-quality digital marketing articles on their blog, busting myths, and explaining complex things in simple terms, this is a good sign that they are really dealing with professionals who can develop and implement a strategy. to promote your business.
When choosing between specialists who work in the market of your particular country and contractors who focus on the global market, it is always better to choose the former. Chances are they are much better versed in the ins and outs of online business in a particular region.
It is even better if the agency is located in your own city, as this allows you to meet face to face to discuss specific tasks or solve any problems. Although the distance in our time is a secondary issue, the main thing is the quality of work.
Set of Services
Some companies specialize only in a particular area, such as SEO promotion, SMM, or contextual advertising. But considering the current level of competition, for the effective use of the Internet as a source of customer attraction, using a single Internet marketing tool is no longer enough.
You will need complex work in several areas at once, and it is important to make sure that the SEO company can provide it.
Each project requires its own approach, taking into account the capabilities and objectives of the client. A good SEO company can provide you with a strategy on how you intend to achieve your desired results and justify why this strategy is the right one. Therefore, even at the beginning of the work, you will understand what to expect in the future and how the work will proceed.
The availability of project reports allows comparing the results obtained after carrying out certain actions with indicators in previous periods. After the work has started, you should receive monthly reports with important information, such as changes in traffic, goals achieved or the number of transactions completed, as well as a list of work done during this period.
What Guarantees Does a Good SEO Agency Give?
Oddly enough, you need to be careful in a situation where the artist offers 100% success on top requests. Such guarantees cannot be given even by search engine specialists themselves. Therefore, if you were promised to be in the top three in a few days, you should refuse to cooperate. Experienced optimizers will show results within 3-6 months or more with a guarantee to hit the first page.
Also, an honest and conscientious SEO company will definitely offer to conclude a deal. Study it well. Make sure that the same clauses are written in the contractor’s obligations as in the commercial offer. Then you will understand that the company does not give empty promises.
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