Move toys and teethers; Dior has now entered the world of luxury skincare for toddlers and has introduced a collection that comes with a hefty price tag.
Among the offerings is a £230 ‘scented water’, marking a unique and extravagant entry into baby care.
The introduction of the Baby Dior fragrance dates back to 1970, and the recent launch signifies a revival of the original collection, renowned for its inherent “softness.”
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Highlighted in the range is Bonne Etoile, a £230 scented water designed for babies, whose name translates to ‘lucky star’.
Conceived by renowned French perfumer Francis Kurkdijan and acclaimed for creating the beloved Baccarat Rouge 540, the fragrance is characterized as a “living memory of childhood” with notes of pear, rose and white musk.
Dior’s three-step skincare regime for toddlers includes an £80 cleanser, £80 foam and hydrating milk priced at £95.
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Aside from the aromatic water, the full skincare regime is priced at £485.
The centerpiece of the collection is Bonne Etoile, priced at £230.
‘The pastel-colored bottle of Bonne Étoile is adorned with an imaginary and fantastic garden of Granville, with a menagerie of animals and colorful hot air balloons, a Toile de Jouy pattern specially created for the occasion.’ says the website.
He added: “More than a scented water, it is an object impregnated with dreams that can be personalized with the ribbon of the color you choose to accompany your child as their lucky star.”
Additionally, the luxury perfume allows customers to personalize the bottle with a ribbon in the color of their choice.
The pricing strategy for luxury baby skincare products, such as the £230 Dior Baby Scented Water and other high-end options, may seem ridiculous and strange to many.
The concept of premium skin care for children raises questions about the necessity and practicality of such products, considering the limited understanding and preferences of babies.
Here’s how the internet reacted to the strange price ranges and ingredients of baby skin care:
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As consumers navigate the holiday season and find extravagant gift guides, options and trends in luxury baby care continue to be debated and analyzed.
In another holiday gift guide, Gwyneth Paltrow’s Goop website featured expensive skin care products for kids.
Among the deals was a £100 Barbra Sturm ‘Baby & Kids Body Set’, specially designed for children with sensitive skin.
Ultimately, perceptions of the value of these products can vary widely among individuals, prompting reflections on the changing landscape of parenting and consumerism.
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Source: vtt.edu.vn