Elevation Capital-backed Anar closes operations

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Anar closes its operation

The B2B networking platform Anar has decided to close. Nishank Jain, founder and CEO of the company, made the announcement on X, formerly Twitter. Jain claims that the startup will return investors their money if it still has it. The company raised $6.2 million in a seed round in September 2021, co-led by Elevation Capital and Accel India. First Cheque, Utsav Somani and the founders of companies like ShareChat, Meesho and BharatPe also participated. “Although there was a lot of enthusiasm from users, especially suppliers, we did not do enough to help them. Nothing worked ten times better than networking, leads, and other transaction methods we tried. And we came to the conclusion that this is because retailers are simply not prioritizing sourcing,” Jain said.

Anar closes operations

Anar, founded by Jain and Sanjay Bhat, has helped communities of small and medium-sized businesses (SMBs) expand their omnichannel networks. Previously, retailers, resellers, wholesalers, distributors, and manufacturers could create their own accounts, upload catalogs, post, connect with each other, post requirements, and communicate with each other. Jain further mentioned that Anar observed that buyers were not receiving enough value and retention remained poor. The company’s financial performance in FY23, its third full fiscal year following its official launch in February 2020, could be used to measure this. According to TheKredible, a new data intelligence platform, Anar had losses of Rs 17.32 crore and very little revenue in FY23.

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In 2021, hungry for capital, the company raised a major fundraising round, but it appears to have failed after just two years. The startup hit a dead end in terms of long-term engagement and retention, despite early successes in starting meaningful conversations between buyers and sellers. This is what ultimately caused the startup to fail. Numerous companies have declared their intention to cease operations, citing, among other factors, lack of financing. Belora, a cosmetics brand, has ceased operations.

Categories: Biography
Source: vtt.edu.vn

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