Elon Musk has decided to give Twitter a new look with an “art deco minimalist” X logo, signaling a rebranding for the popular social media platform. Although Musk mentioned that this design might change over time, Twitter CEO Linda Yaccarino supported this choice by sharing the new logo on Twitter and introducing it with the words “X is here! Let’s do it.”
Musk, the owner of Twitter, took input from his 149 million followers to create the new design. He appears to have opted for a logo that he showed off Sunday via a video at the top of his Twitter account.
The letter “X” has a special meaning for Musk. He uses it to denote an “everything app” that he plans to release, with Twitter being the most likely platform for it. Before acquiring Twitter last October, Musk spoke of the social networking site as a catalyst for creating X, his version of an “everything app.” Since he bought Twitter, Musk has incorporated the company into X Corp, a subsidiary of X Holdings Corp. He also recently announced the establishment of a new artificial intelligence firm called xAI.
Twitter user Sawyer Merritt, co-founder of a sustainable clothing company, was behind the collaborative logo. The chosen logo was part of a discontinued podcast and derived from a unicode font called Blackboard bold, raising questions about its ability to be copyrighted or trademarked.
The new Twitter address with X is influenced by WeChat, the multifunctional Chinese platform. Musk has expressed a desire to emulate WeChat’s capabilities with Twitter. The X vision, shared by Yaccarino, includes an AI-powered business model that focuses on audio, video, messaging, payments and banking. Twitter has already started to reflect this change, replacing the bird symbol with the new X logo on the desktop version and renaming its official account.
The rebranding process is also in full swing at Twitter’s San Francisco headquarters, where the X logo is proudly displayed and meeting rooms have been renamed to include an “X.”
However, some industry observers consider the move risky. Mike Proulx, Forrester’s director of research, pointed out the dangers of erasing a well-established brand like Twitter, especially amid financial difficulties and growing competition from new platforms like Threads, developed by Mark Zuckerberg’s Meta. By choosing “X,” Musk is essentially pushing the reset button on a brand that has become a cultural mainstay, which is a risky strategy given the competitive environment.
Categories: Technology
Source: vtt.edu.vn