After a prolonged decline, the smartphone market finally saw a turnaround in October 2023, thanks in large part to the launch of Apple’s latest iPhone models.
The newly launched iPhone 15 series has acted as a catalyst for renewed consumer interest in upgrading devices. Apple experienced strong initial demand for its latest line, driving higher sales volumes across the industry. The delay in launch compared to last year ensured that the full impact on sales was reflected in October’s monthly figures.
While Apple led the way in developed markets, emerging regions saw even more rapid expansion. The Middle East and Africa posted notable gains, helped by Huawei’s return to these markets along with the usual sales frenzy during India’s festive season promotions.
Research firms estimate that Apple continues to dominate the global smartphone landscape with more than 40% market share. While the iPhone 15 catalyzed the first positive industry-wide results in more than two years, Apple itself has consistently outpaced the broader trend of slowing demand seen since mid-2021. Its strong base of loyal customers continues to drive gains. sales even as consumers reduce spending in other sectors.
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Categories: Technology
Source: vtt.edu.vn