Meta has been cautious about launching its Snapchat-like Threads app in the European Union (EU), as it wants to ensure the new platform meets the bloc’s strict regulations for online services before debuting there.
To comply with requirements related to user data and privacy, Threads will allow EU users the option to use the application exclusively for content consumption without having a profile that allows them to publish their own content.
The EU launch comes as Meta looks to increase usage of Threads around the world, with the app recently surpassing 100 million monthly active users worldwide. The expansion follows additions made earlier this year, such as the introduction of a web version of Threads, improved search and editing tools, and more. Additionally, you can also read about: Threads app introduces unique take on hashtags and begins testing in Australia
Threads’ growth also comes as advertisers suspend spending on rival platform X, following controversial actions by new owner Elon Musk. Meta sees an opportunity to give marketers another avenue to reach a coveted young demographic as X struggles with brand safety concerns.
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Categories: Technology
Source: vtt.edu.vn