Today, October 2, Microsoft CEO Satya Nadella is scheduled to appear as a witness in the ongoing antitrust trial brought by the US Department of Justice against Google.
The central argument put forward by the US government is that Google engaged in illegal practices by paying a substantial sum of $10 billion annually to smartphone manufacturers such as Apple and wireless service providers such as AT&T, among others. These payments were made to secure Google’s position as the default search engine on your devices, ensuring its dominance in the search market.
This dominance in the search space has significantly strengthened Google’s presence in the highly profitable advertising industry, resulting in substantial profits for the company.
In the ongoing antitrust trial against Google, the US government plans to leverage the testimony of Microsoft CEO Satya Nadella and other Microsoft executives. It aims to illustrate how even a company as important as Microsoft, with its vast resources, faced challenges in breaking Google’s stronghold in the search market.
During the trial, the US Department of Justice will ask about Microsoft’s efforts to expand the reach of its browser and search engine, Edge and Bing, respectively. These investigations will shed light on the obstacles posed by Google’s dominant position in the market.
In a notable development from the previous week, Jonathan Tinter, a business development executive at Microsoft, testified that despite offering more favorable terms than Google and being willing to incur significant financial losses, Microsoft was unable to secure a deal to have your Bing search app. featured in Apple products. This incident underscores the formidable control that Google has over the industry.
During negotiations in the spring and summer of 2020, Microsoft’s Jonathan Tinter revealed that Alphabet, Google’s parent company, insisted on a condition for licensing the Android operating system. Alphabet demanded Microsoft include a Google search widget on the home screen of its Surface Duo touchscreen smartphone, effectively rejecting Microsoft’s request to use its own search engine, Bing. Additionally, Google imposed restrictions that prevented Microsoft from guiding users on how to change the default search engine to Bing.
In the end, Apple reached a renewed deal with Google, and Tinter testified that Microsoft had no choice but to use Google Search on its Surface Duo smartphone to license the Android mobile operating system. This decision also limited Microsoft’s ability to promote Bing on its own devices.
Microsoft introduced its dual-screen foldable Duo smartphone in August 2020, priced at $1,400. While it had some enthusiasts, Duo struggled in the market, leading Microsoft to offer discounts on the product within a few months.
It should be noted that Bing has managed to gain market share on desktop computers, thanks to its integration with Microsoft’s Internet Explorer and later with the Edge browser. However, it has faced challenges on mobile devices, where most users prefer Google for their search needs.
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Categories: Technology
Source: vtt.edu.vn