Uber Eats has released a Super Bowl commercial featuring Jennifer Aniston and Friends’ David Schwimmer, among other celebrities. Several celebrities appeared in the advertisement, making it popular.
However, one section of the commercial, which contained a joke about peanut allergies, caused a stir. Following a backlash, the company revealed its decision to remove the controversial allergy scene.
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- What did the ad present?
- How did the Internet react?
- Who shared the edit announcement?
What did the ad present?
The video focused on the theme of forgetting to set the tone for Uber Eats’ slogan: “Whatever you forget, remember, Uber Eats keeps it all.”
In one shot, a man with hives and blisters due to a peanut allergy can be seen enjoying a spoonful of peanut butter.
The man seemed to have forgotten his allergy and adds, holding up a container of peanut butter: “Are there peanuts in the peanut butter?” “Oh, it’s the main ingredient.”
How did the Internet react?
Netizens criticized Uber Eats shortly after the commercial, which also included cameos from Victoria and David Beckham, aired. Food Allergy Research & Education stated: “We are deeply displeased by @UberEats’ use of life-threatening food allergies for fun in their Super Bowl ad. The misery of nearly 33 million Americans with this ailment is not fun. A potentially life-threatening disease “Deadly Food allergy is a medical condition, not a diet. Enough is enough.”
Who shared the edit announcement?
In a follow-up statement Friday, Dr. Sung Poblete, CEO of FARE, said Uber Eats agreed to remove the peanut allergy scene from the Super Bowl ad. “What a great result. FARE would like to thank Uber for listening to our feedback and making the necessary improvements to their Super Bowl ad. After speaking with them today, I believe we have a new ally to help us navigate our journey with our disease. “Poblete told Hoy.
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Source: vtt.edu.vn