X, the social media company formerly known as Twitter, said on Tuesday it would now allow political advertising in the United States from candidates and political parties and expand its security and elections team ahead of the 2024 presidential election.
Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads globally since 2019. In January, Twitter lifted the ban and began allowing “cause-based ads” in the US. that raise awareness about issues like voter registration and said it planned to expand the types of political ads it would allow on the platform.
The decision to allow all political ads in the US could help X boost revenue at a time when many advertisers have fled or cut spending on the platform for fear of appearing alongside inappropriate content.
In a blog post On Tuesday, X said it would increase its teams to combat content manipulation and “emerging threats.”
The company said it would create a global ad transparency hub, which would allow users to see which political ads were being promoted on X, adding that it would continue to ban political ads that spread false information or seek to undermine public confidence in an election.
Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads globally since 2019.Andrea Ronchini/Pacific Press/Shutterstock
In January, Twitter lifted the ban and began allowing “cause-based ads” in the United States that raise awareness about issues like voter registration. Above President Biden and Donald Trump.AFP/Getty Images
The platform, like other social media companies, has long been criticized by researchers and lawmakers for not doing enough to prevent misleading or false content during major elections.
Since the Musk takeover, X in particular has faced questions about his readiness for the presidential election after laying off thousands of employees, including those who had worked on the trust and safety team.
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Source: vtt.edu.vn