When you’re tasked with optimizing your robust library of content, it can be hard to see what to improve. With today’s standard of regular and frequent content production, the art of optimizing said content becomes more complex. That’s why it’s a smart move to add content optimization tools to your repertoire. When researched and selected wisely, investing in optimization tools can be a relatively small investment compared to their return.
1. Content Audit Software
When you’re deep in content development, it can be hard to see what’s not working. This is especially true if you have taken over a website with existing content. There may be latent and ineffective content that reduces its effectiveness.
Content audit software can work like a superhuman brain that analyzes everything about your content. Where you can stare at your screen for hours, auditing software can expand your team in an instant. Instead of spending hundreds of hours going through your content and researching what gets the most clicks, the software can generate meaningful insights in minutes.
With this type of tool, you can analyze the content you have and see what is working. Basically, you’ll get a playbook on how to improve your existing content and how to create more effective pieces in the future.
2. Grammar and Tone Detectors
You have a message to convey, but are you sure your words resonate with your audience? In industries full of complexity, it can be easy to go overboard with jargon and confusing wording. Even if you’re communicating with business colleagues, complexity isn’t always the most search engine friendly.
Get a second set of digital eyes on your work using grammar and tone detectors like Grammarly. Beyond an improved version of your Word spell checker, this tool also checks your message delivery.
Use this plugin on your existing work to identify your current shade. If it doesn’t match your content intent or philosophy, play around with the settings to make it fit. Include grammar and tone rules that your plugin can support within your editorial standards for the best benefit. If Grammarly isn’t working for your team, there are plenty of writing tools to try.
3. Keyword Optimizers
The keywords that make sense to you as a creator and what resonates with your audience will likely differ. And as you get more intimate with your topic, you can become a less reliable source of keywords.
This is where keyword optimizers come into play. These technology tools review the existing keywords you are using in your site’s content and search. They will suggest improvements for keywords, comparing them to keyword links and threads.
Let’s say you’ve been using “email signature” as a keyword to submit content to your email signature marketing platform. This short keyword may be too simple to connect search engines to your software. A keyword optimization tool can identify the effectiveness of your current keyword and offer alternatives that may be a better fit.
4. Analysis of the competition
You may have been told not to compare yourself to others. But in business, he absolutely must benchmark and analyze his competitors.
Beyond just googling what your fiercest competitor is doing, you need to understand how and where. Use competitor analysis tools to dig deeper into your peers’ keywords, links, and assets that you can use to improve.
Use what you have learned to determine what you can do better than your peers. Sometimes this will show you that your product overview is trimmed down and can create a more useful library. Other times, there will be glaring content gaps that you can fill with value-added blogs and tutorials. The more you understand your competitor’s universe, the better you can differentiate your content for the better.
5. Backlink Builders
Backlinks can be tricky, especially considering that many content managers first specialize in technology words. But that doesn’t eliminate the need to optimize your backlinks. Fill the gap in the traditional knowledge base and stay on top of content marketing with backlink builders.
The goal of backlink building is to get more sites online to link to yours. This is the credibility of your website with search engines like Google. Using your already optimized keywords, you can connect reputable third-party sites with your own. The more frequently your link exists online, the better it will rank within an organic search.
These backlink builders can identify new opportunities and spot backlinks that aren’t working. You will still need to commit to creating valuable and useful content, but the links you have online are important. The most credible links you have online work as a vote of confidence that your content is good and worth sharing. Combine this type of tool with a solid content strategy, value-added editorial calendar, and other tools mentioned above, and you’ll see your rankings skyrocket.
Use technology to make your job easier and your content more effective.
In an evolving industry that requires technological prowess and creativity, it can be difficult to keep up. Equip your arsenal of technology tools with content optimizers to help you produce the most effective content. Each well-researched addition can help you understand your existing content and how to improve it in the future. Train your team on each tool and work with your reps to make sure you’re using each tool to its full potential. When you do, you’ll create optimized content that will further your business goals.
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Categories: Technology
Source: vtt.edu.vn