A UK company that sells period products is coming under fire for its “inclusive” marketing techniques that involve telling prepubescent schoolgirls that men can menstruate too.
Despite its name, “Hey Girls” product materials state that “not all women have periods and some men have periods” and that girls should use language like “people who have periods” when talking about menstruation, she reported. the Daily Mail.
Hey Girls, a major supplier of period products to the governments of Scotland, Wales and Australia, offers a brochure that includes a “gender and diversity” section with a caricature of four people carrying bisexual and pansexual flags, along with LGBT flags. and non-binary.
Hey Girls also offers videos for girls in which the words “woman, women, girl or girls” never appear.
Heather Finlay, who runs Luxury Moon, a reusable menstrual products company, used Hey Girls as one of her suppliers for five years before cutting ties with the company over its new ordering protocols.
Hey Girls co-founder Celia Hodson (left), along with Scottish buyer Heather Turnbull, say their menstrual products company is an “inclusive social enterprise” working to end “period poverty” in the UK.
Finlay shared a photo of a Hey Girls menstrual cup she was given in 2021 that said it was for a “girl or woman in need” and that the proceeds went “directly to helping girls and women in need.”
Today, the menstrual cups Hey Girls sells do not mention women or girls.
Instead, the packaging says, “We’re on a mission to give everyone a better period” and that “for every product you buy from us, we donate an entire box to someone in need.”
Hey Girls’ menstrual products use language like “people who have periods” and don’t refer much to women and girls. hey girls
Finlay stated that a new, younger generation in Hey Girls has taken over “with this new language of wokeness.”
“It seems like hot air,” Finlay told the Daily Mail. “How is that supposed to help? I don’t think it’s appropriate. I think most parents wouldn’t want their children to receive it. [Women] feel dehumanized. There is a tendency to be inclusive, meaning that women or girls are not talked about at all. “You are excluding a large number of women and girls.”
Lucy Marsh, spokesperson for the conservative non-profit The Family Education Trust, told the outlet: ‘My youngest daughter has just turned 13 and has recently started getting her period.
Critics of “woke language” worry that it makes women feel “dehumanized.” hey girls
“Girls this age should be taught about their body changes in an age-appropriate and sensitive way, so they feel able to share their concerns and ask questions about becoming a woman. Telling them that boys have their period is confusing and wrong. “It also affirms the idea that girls can be ‘born in the wrong body,’ which is incredibly harmful, especially for girls who already feel distressed about their body development.”
Hey Girls co-founders Celia Hodson and Kate Smith said: “Hey Girls is an inclusive social enterprise working to eradicate period poverty in the UK.
“The language we use in our materials has changed in response to feedback from our customers and is deeply rooted in our belief that menstrual education and access to products should be inclusive for all who menstruate, no matter how they identify. “.
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Source: vtt.edu.vn