Apple is reportedly planning an aggressive expansion of OLED display technology into nine additional devices by 2027.
OLED offers benefits such as higher contrast, higher brightness, and improved energy efficiency compared to traditional LCD displays.
Apple will reportedly add OLED displays to its high-end iPad Pro models for the first time in 2024. This will provide the iPad Pro with improved image quality thanks to the deeper blacks and vivid colors of OLED.
The larger 12.9-inch iPad Pro is expected to use a more advanced OLED panel with smooth 120Hz ProMotion refresh rates. The smaller 11-inch model will also move to OLED, but with a lower refresh rate.
In 2026, Apple reportedly intends to upgrade the displays of the mid-range iPad Air and compact iPad Mini to OLED as well.
The iPad Air will maintain its current 10.9-inch screen size, while the iPad Mini will grow slightly from 8.3 to 8.7 inches when it adopts OLED. The improved displays will bring better contrast and brightness to these lower-cost iPads.
Looking even further into the future, Apple is said to be planning a new generation of advanced OLED displays for iPad Pro models in 2027.
These new OLED panels will take advantage of Color Filter on Encapsulation (CoE) technology to increase light efficiency and reduce power consumption by approximately 20%. This additional battery life savings will appeal to Pro users.
Beyond the iPad, Apple reportedly aims to bring OLED to its MacBook line as well between 2025 and 2026.
Expansive adoption will begin with the larger 16-inch MacBook Pro in 2025. The 14-inch MacBook Pro and 13-inch MacBook Air are expected to follow in 2026.
Upgrading to OLED could allow for a thinner, lighter MacBook design. The technology can also provide MacBooks with richer colors and inky blacks for immersive image viewing.
As with the iPad, greater power efficiency should also improve battery life for portable use. The eye-catching displays will help MacBooks remain competitive with Windows laptops that are increasingly adopting OLED.
The adoption of OLED in the iPad and MacBook lines will clearly be a multi-year effort for Apple. But the company sees the premium displays as a way to attract users to its ecosystem.
By 2027, Apple’s perseverance will make stunning OLED displays a standard feature on most of its mobile devices and laptops. Users can expect richer visual experiences as OLED continues to proliferate.
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