Automattic acquires messaging app Universal Texts for $50 million

Texts stands out as a comprehensive solution for managing multiple messaging apps. Users can seamlessly log in to platforms like WhatsApp, Instagram, LinkedIn, Signal, iMessage and more, accessing and replying to all their messages from a single interface.

This innovative approach mirrors that of Beeper, another app that offers similar functionality. However, Texts improves the user experience by incorporating additional features such as AI-generated responses and summaries, while maintaining its core function of unifying multiple inboxes.

Matt Mullenweg, CEO of Automattic, sees the acquisition of Texts not only as a product expansion, but also as the genesis of a substantial new investment for the company. Historically, Automattic’s focus has been on publishing and commerce. Now, messaging emerges as the third fundamental pillar of the company. Mullenweg expresses a deep commitment to these areas, considering them an integral part of the human condition and ideal for lifelong activity. He highlights the importance of open source solutions in desktop publishing, commerce and messaging for long-term success.

Looking ahead, Mullenweg is optimistic about open source, decentralized messaging networks like Matrix and other emerging messaging standards. He imagines texts will play a role in gradually guiding users toward more open protocols. However, in the immediate future, he believes in supporting a wide range of standards and allowing the market and users to dictate their preferences.

Mullenweg highlights two particular aspects of the Texts that resonate with him. First, he praises Kishan Bagaria, the founder of Texts, as a generational technological genius whose impact will be discussed for decades. Second, he praises Texts’ security model, which prioritizes on-device encryption over cloud storage. Mullenweg, as an engineer, finds it difficult to ethically support a cloud-first model. He also perceives this security model as a potential challenge for existing messaging apps, which could use it as a technical justification to block interoperability attempts.

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Upon joining Automattic, the Textos team’s immediate goal is to complete the development of their mobile application. Mullenweg recognizes the complexity of achieving this on mobile devices, especially when it comes to push notifications and battery efficiency. However, he is confident that they have come up with a solution that maintains end-to-end encryption without compromising Automattic’s access to user keys or data.

Texts is currently positioned as a tool for advanced users with a subscription cost of $15 per month. Mullenweg hints at the possibility of introducing a limited free version in the future, but believes serious users will find value in the paid version. He compares the cost to that of a streaming service or a couple of cups of coffee a month, highlighting the hours of daily utility it offers.

Mullenweg and Automattic are optimistic about the future of messaging. As online interactions move from public social networks to group chats and private messages, they see immense potential in this space. While building a sustainable business model around chat remains a challenge, Mullenweg is confident about the prospects. He believes the key to success in messaging starts with simplifying and optimizing the user experience.

Automattic’s acquisition of Texts represents a strategic move into a burgeoning field, highlighting the company’s vision for the future of communication. As they integrate Texts into their diverse portfolio, it will be intriguing to watch how this acquisition shapes the digital messaging and interaction landscape for years to come.

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Categories: Technology
Source: vtt.edu.vn

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