Elon Musk’s controversial actions cause exodus of X advertisers

An increasingly rapid departure by prominent advertisers from X, the social media site formerly called Twitter but now owned by the ultra-rich Elon Musk, appears to be underway following Musk’s public endorsement of a damaging anti-Semitic conspiracy theory.

Advertisers cut financial ties with X over Musk’s anti-Semitic messages

The nonprofit Media Matters has continued to expand its list of major companies that have decided to stop advertising spending on X, adding big corporate names like Apple, Disney, Comcast, Lionsgate Entertainment and Paramount Global. Lionsgate explicitly confirmed that it has “suspended advertising on X due to Elon Musk’s recent anti-Semitic tweets and X’s broader failure under Musk to address rampant anti-Semitic hate speech on the platform.” Tech giant IBM stated that it proactively stopped the ads after reports emerged that its promotions appeared next to dangerous pro-Nazi posts on X, saying it has “zero tolerance for hate speech and discrimination.” Media powerhouses Apple and Disney declined requests for comment on the state of their advertising. However, Media Matters reported on its frequently updated website that “a growing avalanche of major blue-chip companies are announcing they will suspend all advertising or are actively considering doing so due to Elon Musk’s inability or unwillingness to curb content.” “toxic extremist and disinformation.” through X”.

White House publicly denounces Musk’s reckless promotion of hate ideologies

The White House strongly condemned Musk, currently the richest person in the world, for his “abhorrent and dangerous promotion and normalization” of anti-Semitic bigotry and racism through his prominent X account. Specifically, Musk endorsed a hateful theory of conspiracy that falsely claimed that Jews have a secret master plan to use immigrants to erode and weaken white majorities in nations around the world. This particular strain of vile anti-Semitic misinformation was infamously cited as inspiration by the author of the horrific Pittsburgh synagogue mass shooting that killed 11 innocent people in 2018. In response to Musk’s amplification of these types of “horrible lies,” the White House spokesman Andrew Bates. He made it clear that it is “unacceptable” to repeat or promote those “racist and hateful ideologies that go against our fundamental values ​​as Americans.” The sharp rebuke from the White House indicates that advertisers are right to distance themselves from X amid Musk’s failure to curb extremism. Additionally, you can also read about Elon Musk’s Timeless Wisdom: Ideas for Success and Leadership

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Advertisers Flee Platform X Amid Growing “Musk-Induced Chaos”

In the year since he acquired measures that allow misinformation and hate to spread unchecked around the world. X. Media Matters’ influential global platform monitoring found that subscribers paying for verification credentials were among the top superspreaders of inflammatory misinformation about the Israel-Hamas conflict. Amid this ongoing “Musk-induced chaos,” ads have also been shown for neo-Nazi, white nationalist, Holocaust denier, and other violent extremist accounts. Media Matters specifically identified promotions from Apple, Oracle, and IBM appearing next to pro-Hitler and Nazi-supporting posts on X. IBM immediately suspended its X ads pending a full investigation into this “completely unacceptable situation” that “ “It directly conflicts with our values.” Although Musk has fired most content moderators, an X executive said the platform conducted a “sweep” of hate accounts identified by Media Matters, demonetizing them but allowing “sensitive media” to remain on X with labels warning.

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Categories: Technology
Source: vtt.edu.vn

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