Over the years, communication has undergone an enormous transformation. Although email has been a consistent winner, messaging apps have been in the news for a while. Facebook messenger is one of the top messaging apps that people frequently use. You can estimate its popularity by its user base which is much more than other social networks.
The importance of the Facebook messenger can be easily seen by the messaging trends these days.
How to use Facebook Messenger
Before you can start using it to manage or promote your business or brand, you need to download Facebook messenger and set it up to work alongside your Facebook page. Follow the given steps for clear instructions on how to set up messenger for your Facebook business page.
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Select a username
If you have already created a username for your Facebook Page, it will be the same for Messenger. The username begins with @ and can be seen immediately below the page name and in the left column of the Facebook page. It is also displayed in the URL of your Facebook page. It must be at least five characters long and can include alphanumeric characters and periods. Make it easy for your customers to find using your company name. To create a username, apply the given steps:
- First of all, go to your Facebook page and click ‘Create page @username’ in the left column of the page. You will see a dialog where you can enter a username for your Facebook page and click ‘Create Username’.
enable messaging
Next, you need to enable messaging for your page. For this,
- Go to the settings section of your page.
- In the ‘General’ subsection, go to ‘Messages’ and click ‘Edit’.
- Then check the ‘Allow people to communicate with my Page privately by showing the Message button’ box and click ‘Save Changes’.
configure saved messages
Now, you need to set up the instant replies and the greeting text that will be sent as a reply when I send you a new message. To activate instant replies on messenger, follow the instructions given:
- Click on ‘Messaging’ in the left column of Facebook settings.
- Scroll down and click ‘Settings’ for the ‘Set up automatic responses’ option.
- Now, click Instant Reply, turn it on, and set the message you want to send as a reply to the message you receive on Messenger.
From then on, whoever tries to start a conversation with you through the page will see the greeting text first. For the greeting text, you can use something that indicates the types of services you provide and how to access them.
To activate the greeting text, follow the given steps:
- Go back to the ‘Settings’ option on your Facebook page and click ‘Messages’ in the left column.
- Scroll down and you will see the option like ‘Show a greeting’, turn it on.
- Click ‘Change’ if you want to edit the greeting text and click ‘Save’.
Manage response time
A shorter response time is always better if you want more and more viewers to interact with you through Facebook Messenger. Also, now you can check how long it takes you to reply to messages, whether it’s a few minutes, hours or more. There’s also a badge that says “Very Responsive to Messages,” but to get it, you need to have an average response rate of 90 percent and an average response time of 15 minutes over the past seven days.
Also, if you can only reply to messages during a particular time period, you can mention that in your business hours so that if you receive any messages during that time, they won’t be counted towards your response rate.
To set up your messaging status, here’s what to do:
- Go to the ‘Settings’ area of your Facebook page.
- Click on ‘Messaging’ in the left column.
- Scroll down and click ‘Settings’ for the ‘Set up automatic responses’ option.
- Click on the ‘Away Message’ option from the list and then click on ‘Edit’.
- You can see the available options which are Platform (where to set the away messages), Time (set the time for which you will be away) and Message (Write the away message).
- Click ‘Save’ once you are done with all the settings for the ‘Absent Message’.
These were some of the ways you can add value to your business using the Facebook messaging app.
Tips for Using Facebook Messenger for Business
Once your messenger is ready, you can make it work for your business by applying some of the tips here.
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Use messaging codes
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Use Messenger links
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Use the send message button
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Offer customer service
You can use messaging codes that will allow people to connect with your business. For that matter, you just need to scan a simple graph. The Messenger code can be seen as the profile image of your company page, where you will see a circle with dashes and dots. You can find your messaging code in the messages tab of your page. Go to the bottom of your inbox and click on the information icon.
After this, you will be able to see your messaging code. You can download it as a graphic file to add to your website, share on social sites, add to your business card, etc.
It is another tool that will allow others to start a conversation with you through your page. If the messaging code takes up a lot of space, you can use it on your website, in your email signature, or wherever needed. Your Messenger link is displayed in the format- m.me/ [username].
You can use the Send Message call-to-action button in a local awareness fashion. This will encourage local customers to contact you and find out more about you. Local recognition ads are one of the forms of Facebook ads that you can use to create and launch at any time from your Facebook business page. This way you can target people within your business area.
It has an important part when you are running a business. When your customers will have inquiries, how they will arrive. You must have a customer support service that helps you communicate with your followers to help them with their queries. These are the different ways you can offer customer service through Facebook messenger.
- Queries that require some type of personal information must be answered personally. Customers will post inquiries, comments, and questions to your page for you to answer, but you should consider which questions can be answered publicly and which ones need to be answered in private Facebook messages. This way people will know that you are not ignoring your customers.
- Providing customer service through Messenger is a great way to deal with customer inquiries. This way, you can ensure fast communication by authorizing someone to monitor and respond to all messages during business hours. This will set you apart from other businesses that take a long time to respond to their customers.
- Another option to provide customer service is through chatbots. This allows you to automate everything from customer service to providing product information. Right now there are over 30,000 bots on Facebook Messenger.
share your location
It is to make it easier for those who want to conduct offline meetings with you, whether they are colleagues or clients. Instead of making people ask you where you can meet them, you should share your location via messenger so they know where they can find you.
To send the location via messenger:
- Open a conversation and click on the three dots icon.
- Click on ‘Location’ and take the pin to the desired location or enter the name of the location, press ‘Send’.
Use the Dropbox integration
To make interacting with colleagues much easier, you can attach Dropbox files directly to conversations. You can attach videos and images as this will easily display them in chats making collaboration easier. The people you’re collaborating with just tap ‘open’ to open the files within the Dropbox app. To attach a Dropbox file to a messaging conversation, here are the steps:
- Install the Dropbox app and open any conversation.
- Tap on the three dots icon and choose ‘Dropbox’.
- Select your file and that’s it.
Messenger is a great Facebook marketing tool if used correctly. Also, there will be improvements in the future by Facebook, so you should keep an eye on that. Keep learning how to use messenger and its settings to get the most out of your business and take it to a new level.
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Categories: How to
Source: vtt.edu.vn