From trending online phenomena to major national achievements, Amul frequently displays creative topical illustrations on matters of public interest.
Its most recent performance commemorates a monumental victory for India at the 66th annual Grammy Awards.
During the ceremony on February 4, 2024, fusion ensemble ‘Shakti’ won the prestigious award for Best Global Music Album.
Their winning album, “The Moment,” propelled them to this award. The renowned group comprises of esteemed musicians such as Ustad Zakir Hussain, John McLaughlin, vocalist Shankar Mahadevan, percussionist V Selvaganesh and violinist Ganesh Rajagopalan.
Their Grammy win has not only brought global attention to Indian music but has also instilled a sense of pride across the nation.
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- What did Amul celebrate?
- Where can you check the publication?
- How did the Internet react?
What did Amul celebrate?
Grammys 2024 Amul Celebrates Historic Victory for Indian Music with Gives Shakti | Image: Instagram
Amul’s signature track portrays the band members Mahadevan, Rajagopalan, Hussain and Selvaganesh standing next to the Grammy trophy, with three displaying butter-covered fingertips.
Additionally, two members are depicted holding slices of bread with butter. Known for his clever wordplay, Amul incorporates a clever twist in this portrayal. At the top, the text reads: “Garammy Garam snack ke liye” (a fun fusion of “garam”, meaning warm, and “Grammy” awards).
Below the band’s illustration, the words “Amul. Gives Shakti.” They are highlighted. In the accompanying caption, the brand states: “Legendary fusion band Shakti wins Grammy for
Best Global Music Album at Grammys 2024!” This post sums up Amul’s signature blend of creativity and celebration.
Where can you check the publication?
You can check the Instagram post published by Amul.
See this post on Instagram
How did the Internet react?
Since the post was shared on social media, it has garnered over 45.4k views.
Internet reacts to Grammys 2024 Amul celebrates historic victory for Indian music with da shakti | Image: Instagram
Internet reacts to Grammys 2024 Amul celebrates historic victory for Indian music with da shakti | Image: Instagram
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Source: vtt.edu.vn