Having a good Google My Business (GMB) listing is a great way to convert your online ads into actual product sales. GMB offers a way to improve your local visibility by employing certain methods of advertising and content writing. For GMB listing optimization to work well, it needs to be done in conjunction with other promotional practices such as website design and optimization. Are you looking for GMB SEO maps for a franchise? We’ve got your back.
By optimizing your GMB listing, we make sure that your business appears every time someone residing in or near your business location searches on Google for something related to your products and services. This way, you can advertise your business at the first sign of interest from a potential customer.
The following are certain ways to improve your GMB listing to make your business more visible locally and improve sales.
Make sure your GMB listing is complete
Your listing should include all the relevant information that will help a potential customer settle on you. Some of the information that should be included in a GMB listing is, but is not limited to: your business name, your business address, a map of your location, business category, your hours of operation, and a review section . The more a customer you can get from your listing, the better your chances of being chosen.
Check your listing
To prove that you own or are authorized to act on behalf of the business on your list, Google requires verification of the business. Here, you will receive a postcard from Google with information on how to verify your GMB listing. Once verified, the visibility of your business will improve significantly.
Constantly update your listing with accurate information
Among the worst things that can affect the performance of your business listing is inaccurate or out-of-date information. Fewer things can get potential customers off your page faster. You must have up-to-date information, as this will affect the customer’s perception of you and how they can find you if they choose.
To do this right, you should schedule a periodic overview of your listing page and stick to it religiously. This is when you will review everything and make any necessary updates. For example, if a service you no longer provide appears, you should remove it from your listing as soon as possible.
Use photos in your GMB listing
People tend to get bored or easily distracted when they are online. To improve the visibility of your business, you need people to stay on your listing page long enough for you to broadcast an ad that is likely to convert to sales. A great way to keep people engaged is by using photos. Also, a simple photo can convey a particular message much faster than a written article.
If you want to optimize your GMB listing, therefore, you must learn how to source and use powerful images and videos. It is important to note that you should be careful not to use copyrighted materials without first obtaining the necessary permissions. By doing this, you risk incurring hefty fines, and furthermore, stealing material will not look good for your listing.
Incorporate and respond to customer reviews in your listing
When researching a particular service or product, many customers will go online to check other people’s reviews. To capitalize on such customers, you need to include an active review page to manage and respond to reviews as they come in. Timely responses to customer reviews will show that you care about the quality of services or products and are willing to constantly improve by listening. and act on the feedback. This will increase customer confidence in your business, which, in turn, will translate into more sales.
Use various Google attributes to market your brand
There are certain attributes that Google provides to help certain people boost their businesses. For example, marginalized or minority groups who want to further improve their visibility through Google My Business can indicate this in their business listings. This is aimed at generating more traffic and therefore improving sales or increasing leads.
You must do all of these things to successfully optimize your GMB listing. If you think it might be too much work, considering the constant updates required, you should hire a professional to help you.
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Source: vtt.edu.vn