How should the iPhone 15 and Pixel 8 shape Samsung’s Galaxy S24 strategy?

Samsung can learn key lessons from the iPhone 15 and Pixel 8 to improve its next Galaxy S24.

Rivals’ strengths in cameras, displays, performance and battery life indicate where the S24 should improve.

Samsung benefits from following Apple and Google launches

Samsung’s Galaxy S series launches at the beginning of each year, following the fall debut of the iPhone and Pixel. This gives Samsung an idea of ​​the competition’s latest innovations.

While the Galaxy S24 design is likely already finalized, Samsung may tailor messaging and marketing based on its rivals’ new flagships.

Camera performance in focused low light conditions

A clear priority for Apple and Google was to improve low-light photography. The iPhone 15 and Pixel 8 produce excellent images of dark scenes.

Rumors indicate that the Galaxy S24 Ultra may use a large sensor to absorb more light. Samsung must emphasize improvements in low light conditions to match its main competitors.

Zoom Crown under threat from the iPhone 15 Pro Max

The Galaxy S23 Ultra remains the zoom leader, but the iPhone 15 Pro Max’s 5x optical telephoto lens significantly closed the gap in zoom quality.

Reports about new telephoto lenses for the Galaxy S24 Ultra suggest that Samsung recognizes the need to extend its zoom lead once again.

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Brighter displays expected to outshine rivals

Google’s Pixel 8 upped the ante with brightness up to 2,400 nits. But rumors point to an even brighter 2900-nit Galaxy S24 Ultra display.

Since screen brightness has become a key metric, Samsung will likely maximize the S24’s ability to outperform its competitors on paper.

Global chipset consistency critical after confusion

The Galaxy S23 line wisely used the same Snapdragon processor around the world. But interestingly, rumors suggest that the S24 may use two different chipsets depending on the region.

Samsung should avoid confusing consumers and stick to one cutting-edge chip worldwide, as consistently offered by Apple and Google.

Battery life is always a vital focus

Long runtimes are essential for any smartphone. The iPhone 15 and Pixel 8 extended battery life compared to their predecessors.

The Galaxy S23 line already impresses with its resistance. Further battery optimization should remain a Samsung priority.

Cameras and screens continue to be differentiators

Samsung needs to flaunt improved zoom range, low-light shooting, brightness, and other photography capabilities to stand out.

Screens are also a historic Galaxy strength. Pushing the limits with vivid HDR images can attract buyers.

Overall experience greater than the sum of specifications

How the iPhone 15 Pixel 8 will shape the Galaxy S24

While specs are important, Samsung should highlight how the new features improve real-world use.

Showcasing the benefits of the S24 through compelling demos and user reviews can resonate more than numbers alone.

Software and services are becoming more important

One UI 5 based on Samsung’s Android 13 offers a solid feature set. But improvements to the S24’s operating system will also be key.

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Highlighting ecosystem integration, such as seamless syncing between Galaxy devices, could help the S24 stand out.

In short, Samsung has the advantage of responding to the iPhone 15 and Pixel 8. If you focus the Galaxy S24 on low-light photography, screen quality, performance and battery gain, you can build the most attractive modern flagship.

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Categories: Technology
Source: vtt.edu.vn

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