What is smart retail?
Smart retail is defined as the use of the Internet and Internet of Things technology to understand consumer behavior, anticipate trends, guide manufacturing, and provide consumers with a diverse and personalized offering of products and services. . Both physical retail and mainstream e-commerce are believed to require transformation, and both require online and offline interaction.
There are three components to the development of smart retail. The first is to accept current technology, develop ways of retailing, and modify distribution methods; the second is to transition from B2C to C2B and achieve big data-based retail, and the third is to employ social customer service to achieve individualized and accurate service.
The main objective is to buy suitable personalized items using smart media anywhere, through any channel and for any product service, regardless of the type of consumer. Its goal is to use the Internet and other technologies to better understand consumer behavior, anticipate trends, drive production, and provide customers with more diverse and personalized products and services.
Do you know why retail is important to customers?
Consumer expectations of the customer experience have risen above simply discovering and receiving a product, and retailers are competing in this environment. In retail, the human aspect, not the product, is the most important to attract consumers and generate sales in the store.
What factors should you consider when selecting a professional smart retail solution?
As internet traffic dwindles, customer acquisition expenses rise, and profits decline, the offline retail industry has once again become a struggle for e-commerce retail giants. To capture the offline retail industry, e-commerce and mainstream retail giants have introduced new offline retail in recent years.
Facing an increasingly competitive market environment and aided by the new retail frenzy, many retail companies are gradually shifting towards computerization and intelligence. The smart transformation of domestic retail businesses is still in its early stages of development. Several companies have launched smart retail solutions. So how can merchants choose the most professional and appropriate smart retail solution out of the many available?
Actually, if a smart retail solution can achieve smart store management, improve consumer shopping experiences and increase business efficiency is the key to choosing one.
The first problem that professional smart retail solutions solve in the context of rising labor costs in China is to realize intelligent store management, such as the use of electronic price tags to make intelligent changes in product prices, picking and resupply, and the use of iBeacon. to notice the store employees. In order to minimize the labor cost of the store and achieve efficient operation and management, intelligent store management, the use of electronic asset management tags to realize intelligent management of store fixed assets, etc.
Consumers’ consumption structure, consumption requirements, consumption channels, and consumption conceptions have changed drastically as a result of the consumption upgrade. Consumer consumption requirements have evolved to become more specialized, individualized and convenient.
As a result, professional smart retail solutions can create smart retail scenarios that engage modern consumers, drive customers into the store, and then use various technologies to collect customer purchasing behavior data, calculate customer preferences using big data and perform effective precision marketing. Marketing encourages consumption, which results in greater customer loyalty and, as a result, greater retail efficiency.
Having been in the retail technology industry for over 10 years, we understand the constant struggle retailers face. For this very reason, YalaTech developed an easy-to-use electronic shelf tag solution that can be easily implemented and installed by store associates without the help of an IT staff.
YalaTech also fully understands that not everyone is familiar with the IT system. Therefore, we further optimized our software in terms of practicality so that store associates can spend less time learning, thus reducing the cost and time required for training.
Smart stores are the trend for future physical retail establishments in the new era of retail. Retailers need to select professional and appropriate smart retail solutions based on their specific demands, and optimize and upgrade operations, marketing, and customer service experiences to increase passenger flow, reduce operating costs, and improve efficiency. store.
New retail solutions that are ingenious
It offers new smart retail solutions based on iFlytek’s core AI technology, such as unmanned mobile retailers, interactive shopping mall navigation machines, food delivery robots, store marketing assistants and other new retail hardware solutions; and electronic commerce. Shopping malls, e-commerce mini-programs, catering systems, and virtual fitting rooms are among the e-commerce platforms being developed. Technical professionals provide personalized support to help the modern retail business upgrade smartly. Please contact us if you have any questions.
Program description
• Unmanned mobile stoneware retail solution
By combining autonomous driving and new retail concepts, it will be possible to rapidly customize unmanned retail models, sound and lighting packages, product sales and multi-dimensional marketing solutions such as retail + service + communication based on user attributes, resulting in a dropdown device. unmanned retail network.
• Magic Mirror: a new interactive and visualization solution
Natural interaction, which can update AI interactions such as speech, gestures and body, is combined with the huge mirror screen. Welcome signs, navigation screens, interactive game screens, shopping guide screens, and virtual fit screens are examples of where it is employed in offline retail malls and entertainment scenes. Please hold your horses.
• A robot that delivers food
The robot has a payload capacity of 80 kilograms and can deliver to numerous tables. It has the capacity to deliver a full table of food at a time, as well as 400 pallets in a single day. Technology for navigation and positioning, 3D obstacle avoidance and identification of dynamic and hanging objects. Automatic charging, no training required, just play and learn.
• Guided interactive solutions
You can realize interactive guidance for map navigation, smart navigation, information publishing, brand search and other functions in chain stores, supermarkets, restaurants and hotels, etc., by using smart business devices with touch screen as support and adding features of facial recognition and voice interaction.
• Nifty new retail assistant
Intelligent voice, face detection, recognition and tracking technologies are embedded in the smart store manager robot designed for new retail stores to provide smart retail services such as active marketing, customer reception, regular customer management, smart inventory and inspections. remote from stores
• Purchasing smart self-service counters is simple
Purchasing behavior is automatically detected once the door is opened, and the door is automatically settled when the door is closed, using multi-sensor recognition technologies such as image recognition. Back-end management solution for the provider, as well as a reliable security monitoring system. Customers can use this to create basic unmanned convenience stores.
Conclusion:
After all, everything you need to know about smart retail. As a customer how to find out and choose.
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Categories: Technology
Source: vtt.edu.vn