Getting your foot in the door with prospects on LinkedIn isn’t always easy. It’s not just about finding the right way to start conversations with contacts for B2B outreach, it’s about doing it as efficiently as possible so your efforts can scale as needed.
A good move in this regard is to create a template that will form the basis of your outreach message. Get this right and you can improve engagement and ideally increase conversions.
So what are the steps involved in putting together such a template? Is there any tool that can help you? Let’s look at some ways to do this.
Leave room for lots of customization
A common mistake is to create a template that is a bit generic and doesn’t give you the space to personalize your message so that it is highly relevant to the recipient.
It’s not enough to make the name hot-swappable. Providing specific details related to the individual, the field they work in, and the company they work for will help them stand out from the crowd.
Fortunately, with a LinkedIn lead generation tool on your side, you can enable both personalization and automation in one fell swoop. This is possible in part by narrowing down your prospect pool according to your chosen parameters, ensuring that the templates you craft have a higher chance of striking a chord.
Set a length limit
You may have several thousand characters at your disposal when you write a message to another user on LinkedIn. However, being concise is better if you really want to get an answer.
Aiming to go below a maximum of 600 characters is sensible at this stage, as this has a higher chance of encouraging recipient engagement.
In fact, your ideal message will be one that the reader can absorb almost without having to think about it. Two or three sentences should do the trick.
Don’t focus on sales at first
Even if your ultimate goal is to make a sale, it’s not helpful to do everything from the beginning. Your conversation starter template should be just that; conversation oriented.
A good way to avoid this is to not talk specifically about your background, your business, or your experience. Instead, highlight the things about the prospect that caught your attention. The time to sell will come later.
Ask questions
An easy tactic to get a response to a disclosure message, even if it comes from a template, is to include a default question.
People will be forced to write a response if they’re asked for their opinion on something, and this can also allow for customization without needing to be too specific.
For example, you can ask about a platform, product, or business the prospect has worked with in the past. You can also ask how they found the experience of an event they attended, where you or your employer were present.
It’s all about choosing questions that are most likely to hit home with your ideal demographic. Sure, you might miss some, but the ones you hook will be more rewarding in the long run.
Offer them something for nothing
Another way to create templated posts that will start conversations on LinkedIn is to include some value proposition.
This could be a link to a guide, e-book or case study you have commissioned, which contains relevant information that will benefit the recipient.
In any case, if you’re generous instead of just asking them for something, people won’t mind returning the favor with an answer.
Do not neglect your profile
Lastly, if you’ve crafted an impactful conversation starter message for B2B outreach on LinkedIn, it’s safe to assume that the people who receive and read it will want to do some research.
This is where profile optimization comes into play. You’ll need everything from a professional headshot for your profile picture to a well-crafted about section to give them an overview of who you are and what you do.
final thoughts
Once you’ve created a template for your LinkedIn B2B outreach, it’s important to start using it, and then be willing to modify and improve it over time.
Track how your template is performing, and if you’re not getting enough responses in its current form, change it for better results in the future.
Also Read: B2B Ecommerce Business Model
Categories: How to
Source: vtt.edu.vn