How to expand your audience with Livestreaming?

Facebook and YouTube change their algorithms all the time. A Facebook post that usually has good reach and engagement suddenly doesn’t work anymore. A YouTube video on a popular topic no longer gets the same views. While this is frustrating, there is one type of content you can rely on: live video. On any platform, live video gets more reach and engagement. Today, live streaming platforms and live apps make it easy for any business owner or content creator to produce broadcasts.

Live videos get more reach and engagement

Facebook Live gets 10 times more comments than regular videos, and ultimately reaches more people because the algorithm will keep pushing your content to the feed when people keep reacting or commenting. In 2020, when the pandemic began, YouTube’s daily live streams increased by 45%, and 56% of respondents said that a stream was a good replacement for in-person events.

Reach new audiences with multicasting

Multi-streaming is broadcast on different platforms such as YouTube, Facebook, and LinkedIn at the same time. By publishing a stream to multiple platforms, you are potentially reaching new audiences without multiplying your efforts. Fortunately, multi-streaming is easy to set up these days, especially if you use a third-party live streaming platform like Be.Live.

Things to Consider Before Multicasting

  • Decide destinations. Want to broadcast on multiple Facebook Pages and Facebook Groups? Or do you want to stream to Facebook and YouTube? Read the BeLive blog to learn more about multicasting to Facebook and YouTube.
  • Make sure you have full approval for each platform. Check your YouTube channel for live streaming and apply to LinkedIn Live.
  • See the guidelines for each platform. For example, Facebook allows you to go live multiple times a day, while LinkedIn Live recommends going live only once a day.
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Produce your stream with replay viewers in mind

Did you know that around 50% of your views will come from repeat viewers? When producing your stream, make the experience great for them too. That is how:

Start the show right away and deliver your spiel instead of saying, “We’re going to start a few minutes later once more people join.” Do not jump with your topics. Stick to your outline and create sections to address questions from concurrent viewers.

Reuse your streams in other types of content In addition to making your stream easy to play, you also need to make it easy to reuse. Repurposing means repurposing your stream and turning it into other pieces of content.

Clip a section of your broadcast and post it as a short video on YouTube. Download the audio file of your stream and turn it into a podcast.

Repurposing is another way to get more out of your stream and expand your audience beyond the stream. For example, someone may find your blog post on Google and learn more about your stream. Plus, you can reach an audience that likes to listen to audio instead of watching a live stream.

Lastly, repurposed videos can be posted as a scheduled stream if you’re on vacation. This is a great way to keep posting videos even when you’re busy with other commitments. Click here for information on how to post a recorded video as a live stream.


With many live streaming platforms and live apps available, a stream is an easy, creative, and resourceful way to expand your audience and grow your customers. Algorithms change all the time, but they will always be in favor of engagement, and without a doubt, live video is the most engaging type of content on social media.

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