You’ve probably seen the blue check mark next to the names of some of the Instagram accounts you follow. This little badge of honor says that the account has been “verified.” But is there anything good about being reviewed? And would getting Instagram verified help you or your business? Let’s see how to get verified on Instagram so you can make up your own mind.
What does it mean to be verified on Instagram?
Instagram says an account is “verified” when “Instagram has confirmed that the account is the actual presence of the public figure, celebrity, or brand it represents.” Verified Instagram accounts have a blue tick next to their names. The badge is not used to endorse accounts or people in public view. It’s more of a tool to help people find the real accounts of brands and public figures.
Can a normal person be verified on Instagram?
This is a common question, and the answer depends on what a “normal person” means to you. To verify your Instagram account, you must be a real person. It must also be well-known, which means that you or your company must have a well-known brand that is often searched for or mentioned in multiple news sources.
The truth is, most people aren’t famous, and that’s okay. Instagram’s blue brand isn’t for everyone; it’s just a way to tell the difference between @taylorswift and @sexy taylor swift, so you know which one is real.
How to get a blue check on Instagram?
Still, do you want to try to get Instagram verified? Let’s take a look at how Instagram verification works so you can decide if it’s right for you.
How many Instagram followers do you need to get verified?
Lucky for you, the number of Instagram followers you have has nothing to do with whether or not you can be verified. However, most verified Instagram accounts have several thousand or even hundreds of thousands of followers. This is because these accounts belong to well-known public figures, brands or companies, which are much more likely to have a large following.
So if you want to get verified on Instagram, you don’t have to worry about how many followers you have if you meet the requirements below.
How much does Instagram verification cost?
Money can’t buy happiness, and neither can you get an Instagram verification badge. If you find a service that offers to verify you on Instagram for an insane amount of money, it’s either (a) a scam or (b) someone claiming they can help you become unique and famous enough to get a royal blue tick.
The Instagram verification process is free, so if you want the blue check mark, you need to take real steps to build your brand and reach more people.
Official requirements to be verified on Instagram
To get verified on Instagram, you must follow their Terms of Service and Community Guidelines. Also, here are the official Instagram rules. Your account must:
Authentic: Represents an actual person, registered business, or entity.
Unique: This shows what makes the person or company stand out. One account can be verified per person or company, with the exception of language-specific accounts. Instagram doesn’t review general interest accounts like @puppymemes.
Complete: Your account must be open to the public and have a bio and profile photo. It must also be active when used.
Notable: Your account must represent a well-known and sought-after person, brand, or entity. Instagram analyzes accounts that appear in multiple news sources. They do not consider content from paid or sponsored media as sources of review.
How to request Instagram verification
You must go through the verification process if you believe you meet the above requirements. Here are the steps to ask Instagram to verify your account:
- Open Instagram on your phone and sign in to your account.
- If you touch your photo, you will go to your profile.
- Tap Settings after opening the menu in the top right corner.
- Tap Account, then tap Verification request.
- Enter your full name and the type of official identification (driver’s license, photo ID, passport, or official business documents) that is required.
- Just do what it says on the screen.
Once Instagram reviews your request to verify your account, you will receive a message on Instagram telling you whether or not your account has been verified. This could take up to 30 days. If your verification request is denied on Instagram, you can try again in 30 days.
How To Increase Your Chances Of Getting Instagram Verified
Still want to get verified on Instagram now that you know how it works? If so, here are some ways to improve your chances.
1. Follow the Instagram Terms of Use and Community Guidelines
If you don’t follow Instagram’s rules and terms, they won’t even think to verify your account. We’ve linked to the above, but simply put, you shouldn’t buy or sell likes, comments, or followers. Here are a few more rules to follow to keep your Instagram account healthy: Only share content that you own or have permission to share. Do not post nudes. Follow the rules. Respect other people.
2. Become news
This is the rule that will prevent most Instagram accounts from being verified. Account verification lets people know that the account is real, so the company, brand, or person must be known in some way.
First, think about what you are known for. You are an artist? A photographer? An author? A style icon? Use that bit of fame to get people talking about your brand, yourself, or your work. Breaking the news is hard work, and that’s because it is. You can definitely hire a PR person to help you out, which will do more for your personal brand than getting verified by Instagram.
Based on the types of verified Instagram accounts, here are some examples of what you can do. Artist: Submit your work to galleries, apply for grants, or write press releases about your current projects and send them to local media outlets. Offer to play at nonprofit events and festivals that will get you news coverage, your music on Spotify, or help you get an album out.
Photographer: Publish your work in books, magazines, and websites that people trust. Submit your work to exhibitions. Write, print your work and send press releases to the media about it. Work for big brands that will talk about you in the media.
3. Increase your followers
This sounds easy, but growing your Instagram account can be a full time job. If you want to get verified on Instagram, you’ll need to spend time on the site interacting with your followers, building a community, and growing your account. Respond to every comment, work with brands to get your posts shared across big accounts, and post content that stands out.
4. Don’t shy away from controversy
Instagram has become much more than just a place to post pretty pictures and short captions. If you want to stand out on Instagram, you have to be willing to make people think by encouraging discussion and even healthy disagreement. We’re not talking about spreading hate, because there’s enough of that in the world already. Instead, you need to be willing to talk about the things that matter to you, especially if they’re important to your own journey.
5. Be authentic and unique
This should come as no surprise, as one of the official requirements to get verified on Instagram is to be real and unique. You’ll have a better chance of getting the blue checkmark on Instagram if you post real, original content that your followers like. Think about what makes you different from all the other people who use Instagram. What can you do to celebrate and show that difference?
We’ll be the first to admit that not everyone wants to get verified on Instagram, but you might! With our tips, you can find the famous Instagram blue check mark in your future. If you want to learn more about Instagram, here’s how to hide your likes if you ever need to.
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