Updating your old content is the smartest trick in the book to skyrocket your rankings without spending your precious budget or doing a lot of extra work. Instead of creating and producing new content every time, you can modify your old content and make some necessary updates to your current one to deliver faster results without draining your resources.
As time goes by, its content becomes outdated. You may have blogged in 2021 about the latest trends on Instagram, but over time as the trend changes, your blog will start to lose its ranking as it contains old and incorrect information. Similarly, if you wrote something that includes statistics, over time the post will lose its credibility because the data will change over time. Therefore, it is important to keep updating your old content to make it fresher and regain its credibility.
Improve the accuracy of your content
There is only one key to ranking better on Google: improving the overall user experience. When improving your old content, you need to keep the user’s perspective in mind and make changes according to their expectations.
By improving the usability and usefulness of your content, you can better serve your clients and implement your Edkent Media SEO strategies in a better way. To do this, you need to search for the latest information on your blog or content. Insert the new information and remove the obsolete from the content. Also add additional valuable information and make it a more valuable resource as a whole.
Remove any broken links your content may have
Link building is an important part of SEO, but removing broken links has to be the most frustrating part of the job. Often the URLs you linked to in your content could disappear leaving behind broken links. It may occur due to the closure of the website or the change in the URL.
Broken links are dangerous for your website as they cause you to lose your search engine rankings. To fix this problem, you can use several free online broken link remover tools that will detect all the broken links on your website and you can remove them manually.
After this, link your content to new and better resources, which will also help you improve the credibility of the website.
Improve your click rate
Over time, Google’s algorithm changes and so does its criteria for evaluating websites. After doing some quick research for literally anything, you’ll notice that the best results are often new content that’s been published recently. You won’t find anything that was published three or four years ago in the search engine ranking.
Google likes to offer new content to its users and that is why it keeps updating the results by giving higher ranks to recently published content. Google can also choose you by updating your old content, modifying your title and also improving the attractiveness of the content for better user engagement. If your content is useful and users are interested in reading it, it will automatically rank higher in the Google search engine.
Correct spelling and grammar errors
Spelling and grammatical errors are entirely avoidable, and yet we find them in some of our older published content. Not only does it negatively affect the user experience, but it also affects your ranking. It is one of the easiest and least time consuming tasks to fix errors and misspellings in your content with the availability of advanced tools.
Let Google know your content is new
After making any necessary edits to the content and permanently updating it, you should also make a new publish date or update the date in WordPress so Google knows it’s new content. This way, when Google crawls your website, it will automatically increase your search engine ranking.
Categories: How to
Source: vtt.edu.vn