Google is the most popular search engine in the world and the main traffic channel for most websites. Promoting a website on Google is a time-consuming process as the visibility of a website depends on many factors. If you have completed all the technical steps but understand that your site is not rising in the rankings, it is time to start implementing SEO strategies.
So what to do when the site is ready and your blog is waiting for attention? How to make your blog searchable? How to check if Google sees your site? Below you will find practical tips that will provide you with the answers to these questions and help you improve your blog’s ranking. Let us begin!
The 6 best tips to increase the visibility of your blog
When all the technical details are ready and your blog is launched, how to increase website visibility on Google? Now you need to start the process of promoting your blog and improving Google visibility with SEO tips, so follow the following proven tips to increase the visibility of your site.
Use Google Search Console
To get your site noticed by Google, it is worth using this online tool. This is an opportunity to make your site and map better available for indexing by search engines. This is the first step to get your blog to appear in Google search. In short, you’re telling Google that your site exists and it’s time to start crawling it and showing it in search results. But that’s not the only expansion opportunity for Google Search Console.
Furthermore, this tool is useful not only for starting site indexing but will also allow you to understand what and how is happening on your site. For example, you can track your audience’s queries or inform Google of content updates so they appear faster in searches.
Simplify page crawling
Search engines crawl all pages on the site and also add new pages to the index and constantly update the profile of existing pages. The goal of every site owner or webmaster is to help search algorithms easily crawl the site’s pages. How to do it? Here are the highlights:
- Use keywords. This applies to elements like meta titles, URLs, meta descriptions, and image tags.
- Work on interconnected pages. This allows search engines to quickly crawl your site while gaining authority.
- Continue indexing the scan. You need to check if all pages are being crawled and if there are any blank spaces. To do this, you can use free online tools.
Create backlinks
Backlinks are a permanent benefit to every site’s ranking. Therefore, promotion with link building is a smart approach if you want to restart your blog. The more authoritative sites link to your site, the higher your ranking will be.
To get backlinks to your site, you can use the guest posting strategy. The bottom line is to find relevant partner sites, meaning those in the same niche, and publish a guest post that mentions your site. As a result, you will receive a backlink and an influx of targeted traffic.
But it is worth remembering that it is necessary to give preference to quality resources for the strategy to be effective. In this case quality takes precedence over quantity. If you need fast results and quality links, you can study Adsy’s backlink service offerings and choose the tactic that best suits your business.
Increase your page loading speed
To reach the top rankings, you need to ensure that all pages on your site load quickly. The loading time should take no more than 2-3 seconds. How to do it? These are the main guidelines to follow:
- Reduction of HTTPS requests.
- use of fast hosting.
- image size optimization.
You can check your site’s page loading speed with free tools, for example, like UpTrends.
Optimize your content
Nowadays, search engines pay attention to the quality of content as they strive to provide their users with the most accurate results. If you need more information about content and email marketing, read this page. Therefore, in order for search engines to pay attention to your blog, it is worth working on creating high-quality content. What is this about? These are the main points to consider:
- the topic and the content itself must combine perfectly without water;
- the user should always receive practical recommendations in addition to theory;
- the information you share and cite must be up-to-date and reliable;
- the text must be logical, structured and readable;
- The content must be unique.
Also, don’t forget the importance of keywords. At the same time, it is worth using them organically so that the text does not look like spam. Oversaturation of text with keywords can negatively affect ranking. When it comes to keywords, the key is to strike a balance.
Use multiple types of content
To make your blog attractive to both search algorithms and users, it is worth enriching your content. The point is that you should take care not only of the text content of your blog, but also consider other ways to attract readers, for example, creating infographics and video content.
Infographics are a useful visual tool that audiences love. Users can save this image and actively share it with other users. Additionally, by creating high-quality infographics, other sites can use your image, which will increase the number of backlinks.
As for video content, today it is gaining particular popularity among users and search engines. When it comes to SEO promotion, search engines prefer those sites that have at least one video. This will allow you to outrank your competitors and attract your audience.
Ending
For Google to notice your blog, it is worth putting in the effort and then promoting it day after day through different marketing channels. Correct all the errors that prevent your blog from being indexed correctly and work on SEO optimization so that the blog starts appearing in the first search results. It’s time to gain the attention of search engines and the public, so you can do it now.
Read also: 4 types of outreach campaigns for bloggers
Read more Author: Freddie George Education
Categories: How to
Source: vtt.edu.vn