Since Facebook went public, social networks have become a fundamental aspect of our daily lives. Whether it’s keeping in touch with loved ones or searching for information, we spend hours browsing our favorite social pages and accounts.
However, social platforms provide more than entertainment. They can be an endless source of creativity and inspiration, especially for web designers.
In the digital realm, trends change as fast as the blink of an eye, demanding innovation and creativity. For web designers or those who want to get their business online, this article is a blessing in disguise for you. You can call this article “Inspiration 101” for your first or probably next web page online. Learn how to harness the influence of social media on today’s internet generation for your good.
So let’s dive into the exciting world of social media-inspired web design!
interactive design
Media platforms are highly interactive in nature and can be easily transferred into your web design, encouraging customer engagement and interaction.
It means that they are very attractive and attractive to the users. Different elements such as animations, stickers, surveys, questions, etc., attract the user’s attention. You can use these techniques as inspiration for your website and get users to engage with you. The human attention span time on a web page is as low as 8.25 seconds. So you need to build your place in a way that the user stays engaged.
Even in your personal life, you must have noticed these things. Imagine scrolling through a platform or a web page where all you can see are completely boring and black characters and comparing it to the other where you can see various colorful images with videos along with some small quizzes about your preferences or asking for your opinion. It is obvious that you will be automatically drawn towards the website, which feels more attractive.
Web designers can incorporate these types of elements, such as sliders, carousels, and hover effects, to create a more two-sided and dynamic user experience. In this way, they can draw attention to important content, break up blocks of text, and create a pleasant user experience.
visual storytelling
Visualization is one of the strengths that we humans have. A human brain can process images 60,000 times faster than textual content; therefore, an image is not worth 1,000 but 6,000 words. The latest research also shows that 91% of users prefer images to text.
Social media platforms are the perfect example of how to harness the power of visual content. They provide you with features whereby you can easily share photos, illustrations, graphics, and videos with just a few taps, which can be made more engaging with music, voice-overs, and other audio materials.
Instagram can be a prominent example. A user can easily share photos or videos in stories or posts. Similarly, coders or website builders can also practice the same while making their products. It has always been a good idea to be inspired by the big players to compete in the market.
For articles or blogs uploaded to the website, web designers can add a listening feature to them, which can make a user more interested in spending time listening to the blog.
User Generated Content
UGC can contain many pieces of information, making it more attractive by including reviews, testimonials, photos, or videos. It builds trust and provides a more authentic perspective on a brand or product, which can more effectively influence purchasing decisions compared to traditional marketing content. User-generated content also builds a sense of community around a brand and shows your audience that you value their opinions.
Social media platforms provide a wealth of UGC that can be leveraged in web design. For example, Instagram feeds can be embedded on a website to display user-generated photos and videos related to a brand. Twitter feeds can display real-time customer reviews and feedback, while user reviews can be embedded on product pages to provide social proof and build trust with potential customers.
Improved ad design
In the rise of online media of this generation, a large part of the population is participating in the race. For example, there are currently 2.96 billion people who actively use Facebook. This large part of the population allows you to make the creamy layer for advertising agencies. As a result, companies are mainly targeting Facebook for their ad campaigns.
Ad design significantly affects the number of leads and revenue generated. Designers have been developing banner ads, videos, and memes to advertise businesses and products in a funnier and more engaging way. However, popular ads on one social media platform may not be suitable for another. Designers must be familiar with each platform’s trends and user behavior to create compelling and effective ad designs.
mobile optimization
When designing a website, developers need to make sure that it is suitable for mobile devices. A website that is not designed carefully can look ugly on screens with different aspect ratios, since they are not programmed to adjust on multiple devices.
Since 99% of social media users access their favorite platforms through mobile devices. Therefore, websites need to be optimized for mobile views in order to provide a smooth and pleasant user experience.
Social networks are designed in a way that every device user can easily access their platform without any hustle and bustle. You may have heard of a saying that “the first impression is the last impression”; therefore, do not take any risk that may ruin your first impression among the population.
Web designers can optimize their websites for phones with some tags like “viewport meta tag” in the website creation process, ensuring that the website is easily accessible and navigable on any device without users needing to zoom in or zoom out. Make sure website load times are fast; optimal charging time should not be longer than 3 seconds.
Popular platforms often drive traffic to external websites. If a website is not optimized for mobile viewing, users can quickly become frustrated and leave the site, resulting in lost traffic and potential customers.
Use popular media platforms to get user feedback on your web design
As stated in the previous section of the article, taking inspiration from the big players isn’t bad. In fact, use them as your asset to survive and glory in the market. The social platform is a great idea for businesses to engage with their audience. Your valuable feedback and feedback can help tailor the best of the best for them.
For example, there are multiple ads like surveys, questions, answer boxes and many more that you can integrate into your marketing practices to engage with a small part of the daily traffic that flows through your web page.
How to Add Social Media to Your Web Design
Since the start of this discussion, one thing has remained constant: these platforms are crucial for designers to develop brand awareness and an active audience. To summarize all these points, here is the crux of the article:
- Link your media accounts to your website so visitors know your social media handles.
- Allow visitors to log into your website using their accounts like Twitter or Facebook. Social logins will help build a community and increase user registrations.
- Give your visitors options to share your product on any platform they want. In this way, you can extend your reach to a larger area of the population.
Impact of Social Media on Web Design: Final Thoughts
Billions of users log into various platforms and spend hours scrolling through them. One of the reasons behind this popularity is the functional and attractive design of social networks. This design has influenced the way web designers approach building websites, with many drawing inspiration from social media to create a more immersive experience for users.
Adding social accounts to websites is essential for businesses as it increases brand awareness, user engagement, and content sharing. Various ways to incorporate those accounts into your web design include adding social buttons, allowing social logins, and adding social sharing buttons.
If you feel overwhelmed by the complexity of web design, turn to the experts. Digital Silk can help you partner with a professional web design company and get the strategically designed, personalized digital experience your audience deserves.
Read more Author: Vinay A competent marketing professional with 10+ years of experience in content writing, social media management, market research, brand building, and channel-specific marketing campaigns. I can effectively bring the true essence and vision of the brand through the curation of impressive content and the creation of unique engagement-oriented social media strategies. I think outside the box and, when necessary, create a new box. I am confident that with my skills and “learn and apply” attitude, I will fit right in with your team and contribute to larger organizational goals.
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