He couldn’t have his cake and eat it too.
Italy’s most famous influencer, Chiara Ferragni, is paying more than $2 million after being caught tricking her nearly 30 million followers into believing that sales of a cake she was promoting would go to charity.
Ferragni, 36, was fined the equivalent of $1.2 million by competition watchdog AGCM over misleading claims surrounding her Ferragni-branded pandoro, which is a lighter version of a cake of panettone.
He then blamed a “communication error” for Monday’s scandal while pledging the equivalent of another $1.1 million to a children’s cancer hospital used in the bogus promotion.
The fashion influencer’s atonement came after Italian Prime Minister Giorgia Meloni criticized the businesswoman.
“True role models are not the influencers who make a lot of money wearing clothes and showing off handbags… or even promoting expensive cakes that make people believe they are charitable,” Meloni said Sunday, without mentioning her by name.
Italy’s most famous influencer, Chiara Ferragni, is paying more than $2 million after being caught tricking her followers into believing that sales of a cake she was promoting would go to charity. Balocco The fashion influencer’s atonement came after Italian Prime Minister Giorgia Meloni criticized the businesswoman. fake images
Pastry chef Balocco was also fined $460,000 for his alleged role in misleading customers by saying sales of the cake would benefit a bone cancer charity at a Turin hospital.
Balocco only made a $55,000 payment to the hospital months before Ferragni Pandoro was launched and Ferragni made no donations, while his companies received 1 million euros (about $1.1 million) for the brand collaboration, they said. the regulators.
On Monday, a remorseful Ferragni pledged to make a large donation to the hospital at the center of the scandal, Regina Margherita, in a video that had been liked nearly 1.4 million times as of Wednesday afternoon.
Ferragni was fined the equivalent of $1.2 million by competition watchdog AGCM for misleading claims. Chiara Ferragni / Instagram Ferragni pledged to make a large donation to the hospital at the center of the scandal, Regina Margherita, in a video that received almost 1.4 million likes. @chiaraferragni / Instagram
“I realized I had made a communication error. A mistake that I will cherish in the future, completely separating any charitable activity, which I have always done and will continue to do, from commercial activities,” she said in Italian, according to Google Translate.
The influencer said she is fighting the “disproportionate and unfair” fine imposed by Rome officials.
“But if the final sanction were, as I hope, lower than the one decided by the AGCM, the difference will be added to one million euros,” he explained to his followers about the amount promised to the hospital.
With post cables
Categories: Trending
Source: vtt.edu.vn