Greenpeace is lashing out at Kim Kardashian after she joked about climate change in an ad for her “nipple bra,” accusing her of using the crisis as a cheap “punchline” for profit.
“Using melting glaciers and rising sea levels as a punchline to improve profit margins makes a mockery of a problem that is devastating the lives of millions of people,” the environmental group wrote in a fiery Instagram post on Friday.
At the center of their ire was a video Kardashian posted to TikTok late last month teasing the launch of a new product in her SKIMS clothing line: a bra with small protuberances under the fabric intended to make the wearer appear to have erect nipples at all times. .
“The temperature of the Earth is getting higher and higher. Sea levels are rising. The ice sheets are shrinking,” the 43-year-old star jokes in the video. “I’m not a scientist, but I think everyone can use their skills to do their part.
“That’s why I’m introducing a new bra with a built-in nipple, so no matter how hot it is, you’ll always look cool,” she said, while showing off her full chest with firmly hard nipples.
“Some days are hard, but these nipples are harder. And unlike icebergs, these are not going anywhere.”
Kardashian joked about melting glaciers in her “nipple bra” ad. Greenpeace/Instagram
Kardashian has promoted the bra with promises that 10% of its profits will go to One Percent for the Planet, an organization that asks companies to donate 1% of their annual profits to environmental causes. But Greenpeace argued that the Kardashian brand was simply “co-opting” the climate crisis to sell lingerie.
“Kim is co-opting the language of climate activists to promote a plastic product made from petrochemicals,” the group wrote, adding that the promise to donate profits was “alarmingly vague.”
“This is an obvious case of greenwashing,” the group added, referring to the dishonest business practice of using dishonest environmental claims about a product to market it.
“We desperately need global icons like Kim to champion the fight against climate change,” Greenpeace said. “Kim’s new announcement perpetuates the harmful profit-driven system that accelerates the climate crisis and diverts attention from more impactful actions.”
Greenpeace said Kardashian marginalized the climate crisis in her ad.Greenpeace/Instagram
Kardashian has previously used her platform to promote climate change awareness, but she and her famous family have also faced accusations of hypocrisy for their extensive use of private jets, which produce hundreds of times more emissions than the average American in an entire year. .
Others joined Greenpeace’s outrage at Kardashian, with many pointing out that the sarcastic tone of the video was out of line with her claims about truly caring for the environment.
“There’s something absolutely infuriating about probably the most influential woman in America using the climate crisis as a kind of punchline for her new bra created from material inextricably linked to the crisis,” said Katya Moorman, editor of the conscientious fashion magazine. publication No Kill Magazine, to Vogue Business.
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Source: vtt.edu.vn