The area of mobile applications is very competitive, and the more it advances, the more application demands arise. Apps are a simple and effective solution for most business tasks. Whether it’s to communicate with customers or improve engagement, apps are powerful in improving your overall success.
Understanding the full potential of mobile apps is driving eCommerce businesses to widely deploy apps with the best features. With more than 7.2 billion people using smartphones every day right now, and this number is expected to rise to 7.5 billion by 2026, missing out on an app launch for your business is a real crime.
In this article, we’ll look at what features make mobile apps valuable, so let’s dig deeper.
Key features to make sure you have in your trading app
If you invest in a mobile app, make it shine! The app should make it easier and easier to access your services or goods, as well as a more personalized experience with the information that already interests you: offers on favorite items, promotions, etc.
Various frameworks can be used to build effective and secure applications, for example, ASP.NET.
1. High speed
21st century users don’t like to wait. The download screen is the last thing they would like to see. Your app must fly to provide real-life usage and arrive on time.
In order to achieve the proper speed of the mobile application, prior tests must be carried out and specific hacks are available. It takes place before starting the application. Measure how fast you can download and transition between the app and web pages, and there’s nothing to compromise this speed. The same tests should be done after the updates.
2. Offline functionality
While more territories around the world are gradually switching to 4G and 5G coverage, it is not wise to make an application completely dependent on the Internet. Like it or not, there isn’t always the right connection. Taking a subway, going to the countryside or a remote area, or simply being in a basement illustrate cases where an Internet connection can fail.
That’s why you need to think of ways for customers to interact with your brand offline. If we take a look at Google Drive, we will see that many features are also available in offline mode, although the main focus of the app is on online actions. Viewing and editing text, accessing Google Slides, and much more is just one part.
3. Security
Offering as many features as possible offline must balance security and protection against data theft. In fact, this is the first problem to work on when developing an application.
If your app was built for in-app purchases, think about the best methods to prevent data leaks and protect sensitive data, such as credit and debit card data. Most contemporary apps choose not to keep this type of payment information in the app.
Therefore, the security of applications is the most important side. It greatly impacts the user’s desire to have it on their smartphone. To solve all the technical problems, you need to find a reliable custom app development company.
4. Push notifications
All of the app’s features are intended to lead the user to a purchase. The secret to competing with the end goal is to keep them using the app. How can this happen?
Now, there should be something to remind them to open the app. Millions of things can be used for that: special offers, reminders of favorite items that are now on sale, new and interesting content, etc. News briefs and updates can also be such notifications. For more information on how to increase engagement with content, check out the Reteno blog.
Whatever the ‘padding’, it all comes in the form of push notifications.
Push notifications are those clickable messages that appear on your lock or home screen. They are catchy, intriguing and useful. Your task is to charm a user into opening the message and doing any of the actions in the app. Very often these messages contain coupons, sales announcements or other content to satisfy individual desires.
5. Economical use of battery
Even if the app contains cool stuff and is useful, no one will want it if this is combined with excessive power consumption. So no matter what this app does and how many use cases it has, it shouldn’t consume a lot of power. There are many ways to save energy – select them and discuss them with your IT team.
6. High-quality image resolutions
In addition to being useful and battery efficient, your app needs to be visually appealing. Now, the question is not to opt for the highest possible resolutions but to include clear and high-quality graphics. This greatly improves the user experience.
7. Social media integration
The application must be part of the ecosystem and fit harmoniously into the world where users share through their Facebook pages and messengers. Thus, it simplifies the app, minimizes login time, and allows you to share posts and events seamlessly.
Social media pages are also great for building your business, so it’s not too late to have one.
8. Personalization
Allow users to personalize their experience. This affects many areas, from product preferences to the time of day they are comfortable receiving notifications. Customization makes the app even more useful instead of letting it be a pain in the ass due to hard-coded features.
Personalized content, features, and user experience are better tailored to the needs of your users.
9. Integrating Android and iOS
Applications are built in different ways when it comes to these operating systems. So make sure to stay up to date and release updates for new iOS and Android versions.
summarizing
Mobile applications are difficult to overestimate if we think of a technological revolution. Having an app can quickly boost your business growth and user engagement. If the app is safe, has real-life value, provides them with exciting content, and provides value, users won’t abandon it. If you’re launching an app, make sure all of these features are covered.
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Categories: Technology
Source: vtt.edu.vn