Email marketing is one of the most powerful tools that gives you the opportunity to recover your initial investment 30 times. However, like any tool, it does not work unconditionally; you need to handle it expertly. I was in your shoes not knowing what to do or where to go, and now I’m ready to share my experience on how to boost email marketing ROI.
The first thing you must understand is your objective. You can’t just launch a marketing campaign with the hope that it will be efficient. What is efficient? How is this term defined? Is it good to receive 15% ROI on email marketing? And 20%? Regardless of the marketing actions and tools you choose, the main objective is to maximize the return on your profits and you should start with the sum you want to obtain. It will help you understand which strategies are good and which are not so efficient in helping you.
In this article, I will share 9 useful tips that you can try right now, along with some compelling reasons to install the VPN extension. You can download the trial version to understand how you can benefit from such applications. I use VPN all the time.
But now let’s go back to basics and define what ROI is.
What is the return on investment?
Honestly, no matter what field you’re in, the business world especially likes all kinds of jargon, including buzzwords, acronyms, etc. That’s why people working in other industries can’t understand marketers. And you may also find it daunting at first. Once you’ve immersed yourself in the realm of email marketing, you most likely know that your task is to understand how to maximize your return on investment. Or, in other words, how to make the most money possible from everything you do. But this understanding may seem insufficient to be a good definition. So what is return on investment? This is the income generated by any type of campaign you launch to promote your business. It stands for Return on Investment, which is usually expressed as a percentage of the cost. If you are a math savvy, you can use the formula where ROI = (Revenue-Cost)/Cost. And now, when you know where to start, let me tell you about my personal experience and the most useful tips.
1. Segment your list
Whenever I need to set up an email campaign, I always start with segmenting my list. Do you want to know why I do it? It just allows me to make my emails more specific. When you receive a random message, you will not open it. But when you see something created for you, you become much more interested. This strategy is backed by statistics since segmentation of marketing campaigns can help achieve a 760% increase in revenue.
There are different options on how to split your email list. I use features such as:
- demography;
- Shopping history;
- stages of my sales funnel;
- behavioral data.
Sometimes I face situations where it is not so easy to find certain information, and that is where the Chrome VPN app helps me.
However, it’s up to you how you segment your list and what works best for your business. You need to experiment to understand what exactly works for your business.
2. Personalize emails
Speaking of segmentation, you can also work on the content of your email to make it more interesting to specific people.
When I was a newbie, I started with some simple things. For example, I used the recipients’ names in my greetings. All my colleagues used something like “Hello!” and it was boring.
If you’ve done your homework with segmentation, you now have more information to make your emails more personal. For example, if you see that someone just purchased from your website, don’t miss the opportunity to send them a follow-up email with a thank you or a more attractive offer.
But I would recommend that you test them thoroughly to make sure you don’t address people with incorrect names or other details.
3. Pay attention to the deliverability of your letters
When I was young and brave, I paid close attention to the content of my emails. I tried to make them more interesting, more creative. I used the VPN extension for Chrome to find as much information as possible. But there is one thing that was not so obvious. It is delivery capacity.
I was unpleasantly surprised that some of my emails were not consistently arriving in recipients’ inboxes. They were perfect, but junk and spam filters don’t care. Of course, you won’t increase your ROI if your potential customers don’t even see your emails. So, think clean, quality content, don’t use spam words, and always check your marketing statistics to know for sure your current performance.
4. Choose the best time
When emails became popular, we all thought that it doesn’t matter when exactly you send your letter. The recipient can open the inbox and check the email whenever they want. However, it doesn’t work this way. When you reach your customers can have a big impact on engagement rates. If you want your prospect to open and read the email, you need to choose the best time to send it. And it means you have to understand your audience. I sometimes use the Chrome VPN app to explore content published in other countries and get to know other people better. Some companies prefer Monday mornings, while others find Wednesday afternoons the most effective time to check their inbox.
Don’t forget about time zones too.
5. Optimize your content for mobile devices
The world is constantly changing and modern people are much more likely to use mobile phones to check their email. That’s why I always double check to make sure my emails look perfect not only on computer screens, but also on smartphones and tablets. And it’s not about applications like Gmail, but also mobile web versions. I even use the VPN Chrome extension to see how people in other countries will see my content and if all the links are working correctly.
This tip sounds very obvious, but you have to understand that your potential customers receive so many messages that they can easily delete the one that doesn’t display well on their devices.
6. Create engaging subject lines
I always say that you don’t have as many opportunities to attract recipients’ attention. All of the above tips, when your email is delivered correctly and looks perfect, can be useless if your subject line is just boring. Some tips from me will help you with this:
- Make it concise and personal;
- Only use strong verbs;
- Do not tell lies or embellish;
- Give readers an idea of what you are going to tell;
- Convey a sense of urgency.
However, you should always analyze the methods you have already tried. That’s why it’s important to check the statistics: to know what works for you and what doesn’t.
7. Don’t forget the call to action
How do you expect your readers to do something if you don’t even ask them?
Including CTAs (calls to action) in your emails is a great way to achieve your goals. When people see the Order Now button, they feel the urge to click. Give them a chance: tell them what to do. It doesn’t mean you have to be rude and overly persistent, but if you’re just getting into email marketing, it’s very important to be proactive. It will definitely boost engagement and increase ROI!
8. Add visual content
Text content was enough in the 2010s, but it’s almost 2021 and something more creative needs to be thought of. You can add a video, animation, and even memes if they seem appropriate. Think about what your audience likes and play with it. Visual content is a great opportunity to stand out from other businesses and make your emails more memorable.
When experimenting with content, I always use the VPN Chrome extension to make sure my emails look good.
9. Always Track and Test
I’ve started with the point that you should always set goals and track them. If you don’t know what your results are from the previous month or year, you will not be successful in the following ones. The VPN extension for Chrome helps me analyze my results and test new strategies in different markets. Marketing is never the same, it is constantly developing and the more data you have, the more you will understand about your business and your audience.
Read more Author: Freddie George Education
Categories: How to
Source: vtt.edu.vn