Taking a bold stance to ensure the authenticity of his product, a man from Rajasthan has introduced an impressive incentive. This person is willing to give a substantial prize of Rs 1 lakh to anyone who presents reliable evidence proving adulteration of ghee made in his shop.
The aim of this initiative is to promote openness and build trust in the quality of locally made ghee. Here’s what you need to know.
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- Who is the man who is offering a reward of Rs 1 lakh to anyone who can prove that his ghee is adulterated?
- How did the Internet react?
Who is the man who is offering a reward of Rs 1 lakh to anyone who can prove that his ghee is adulterated?
In a picturesque village nestled in the heart of Rajasthan, a daring man has a unique challenge for the public: prove that his ghee is adulterated and take home Rs 1 lakh. As a result, this challenge gained a lot of attention on social media.
In a video that is now going viral, workers are busy creating what the shop owner claims is the purest ghee in the world.
Located in Shyam Vihar, Nangal Siras, Rajasthan, Priyal Dairy proudly states its commitment to exclusively produce ghee from desi cows | Image: Instagram
Located in Shyam Vihar, Nangal Siras, Rajasthan, Priyal Dairy proudly states its commitment to producing ghee exclusively from desi cows, avoiding milk from Jersey cows, a conventional practice to ensure top-notch quality.
The video highlights transparency by detailing the intricate steps of turning milk into the coveted golden ghee, from depositing the milk-derived butter to the meticulous melting process over an open flame. The claim is that the distinctive golden hue seen during the process is unique to ghee from desi cows.
The claim is that the distinctive golden hue observed during the process is unique to ghee from desi cows | Image: Instagram
A substantial prize of Rs 1 lakh awaits anyone who can definitively prove ghee adulteration.
In particular, the dairy owner is willing to shoulder the challenger’s travel expenses, displaying a remarkable level of trust rarely seen in an era marked by widespread concerns about adulteration.
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How did the Internet react?
The renowned golden ghee, priced at a reasonable Rs 750 per kg, has reportedly gained huge popularity across India. The dairy’s unwavering commitment to purity is evident in its product and is emphasized in the genuine challenge it has presented.
A hefty prize of Rs 1 lakh awaits anyone who can definitively prove ghee adulteration. Image: Instagram
Customers, captivated by the transparency and sincerity shown, have responded positively. At a time when dishonest practices often overshadow integrity, Priyal Dairy’s initiative shines as a symbol of honesty.
The viral challenge quickly became a social media sensation. Still, it has also sparked debates about the crucial need to ensure the purity of essential foods. This is how people reacted:
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Source: vtt.edu.vn