According to Newsweek, Harry’s, a well-known American company known for offering men’s grooming products, is facing boycott demands after teaming with a transgender influencer to advertise its latest line of razors.
It happened when Luke Wesley Pearson, a well-known transgender digital developer, posted a video of the collaboration on Instagram with the message, ”Celebrating my first Pride with facial hair!” The video showed him and his buddy using Harry’s razors.
Razor Company’s Collaboration With Trans Influencer Criticised In US
Harry’s Razors partnered with a “trans man” (female) to promote their razor set100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors pic.twitter.com/Sb6ZbBT0GA
— End Wokeness (@EndWokeness) August 6, 2023
The video quickly ignited controversy among social media users. Many people compared Harry’s to Bud Light, the beer brand banned in March after cooperating on a commercial with a trans woman. People are depressed since the proceeds will benefit the Trevor Project, which promotes and supports gender change.
Several internet users voiced their disgust and urged that the brand be boycotted for being too ”woke”. “Harry’s Razors are about to get the Bud Light treatment,” a user on X commented. ”I have used Harry’s razors for nearly 5 years,” said another while adding, “No more. The subscription has been canceled.”
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”The razor firm @harrys is attempting to increase sales by promoting highly scarred and maimed young women. No man in my family would ever use such a horrible brand. It is unacceptable to promote damaged women as campaign material,” anti-transgender activist Kellie-Jay Keen tweeted.
”We’ve taken down Bud Light,” claimed the fourth user and added, “It’s now Harry’s time.” Many also applauded the video and backed Harry’s decision to support the Trevor Project. They emphasised the organisation’s significance in reducing LGBTQ+ adolescent suicide.
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“If you’re going to boycott Harry’s Razors because they donated to the Trevor Project, you’re outright saying you’d rather LGBTQ+ youths kill themselves than get help,” one person tweeted. Notably, the Trevor Project is a mental health resource center for LGBTQ+ youth, with the purpose of ”ending suicide among lesbian, gay, bisexual, transgender, queer, and questioning young people,” according to its website.
The situation also highlights broader concerns regarding the role of businesses as social champions. Companies are uniquely positioned to affect societal change as they increasingly connect with diverse problems.
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This, however, exposes companies to increased scrutiny and the danger of alienating particular market categories.
The engagement of the US razor maker with a transgender influencer has sparked the substantial debate, underscoring the complexities of modern brand activism. While boycott calls highlight the hurdles corporations confront when partnering with social causes, they also demonstrate the power of such collaborations to spark debate and achieve progress.
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As it considers its response to boycott calls, the corporation is at a crossroads between reiterating its commitment to diversity and reevaluating its strategy in the face of mixed public sentiment.
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Source: vtt.edu.vn