Gone are the days when traditional methods were what every business owner had to follow. In the modern era, AI is taking over the conventional approach of doing things. In case you are a business owner, read this blog till the end to know how the upcoming trends will change the world of digital marketing.
Let us now know how AI trends of 2022 will change the face of digital marketing.
How AI is shaping the future of digital marketing?
Before we get into the details, let’s go over some of the known facts about AI that will surely surprise you.
- As many as 61% of marketers have said that AI is by far the most important aspect of their data strategy.
- More than 80% of technology leaders and business owners say AI significantly increases productivity.
- From now on, business productivity can be increased by up to 40% with the use of current AI.
- Almost everyone who has a smartphone uses voice assistants based on artificial intelligence.
- People who adapted early to AI have achieved moderate (about 30%) or substantial (more than 53%) benefits.
Since AI has become more accessible, agencies have found success in analyzing data by using AI to predict upcoming trends and improve overall brand quality. This, in turn, drastically changes the way any brand does digital marketing.
All this change came into effect a couple of years ago, when the marketing world moved from the traditional model to the new and improved digital one that offered an advanced marketing strategy. The main focus of the previously used model was to target consumers based on their behavior, which further led to automation and virtual sales and created the need for virtual customer service.
The way AI is developing, the time will soon come when it will be able to augment human decisions and thoughts. Statistics also show that it will also contribute healthy to the global GDP.
Over time, the customer will start to demand, so AI and digital marketing consultants will also need to improve if they want to keep up.
Let’s get to know some of the tools that will play an important role in shaping the new world of digital marketing.
AI tools that will change the world of digital marketing
AI is a pretty powerful tool and that’s no secret, but what does it do? Simply put, AI enables businesses to address one of the modern world’s toughest challenges: consumer acquisition.
This covers the entire process, from the initial planning and conversion rate phase to the customer loyalty phase. AI plays a key role in the overall growth and success of a marketing campaign. If an organization plays its cards right and uses AI properly, it will be able to stay ahead.
So far, the world has only seen a couple of applications of the new AI technology. One of the best examples of AI includes Alexa, the world-renowned voice assistant that has been installed in homes around the world.
What benefit does AI bring to small business owners? Let us take a look.
Main advantages of AI and what is it for?
Simply put, AI can help small business owners save money while delivering greater profitability. Artificial intelligence technology allows users to predict trends to have a superior advantage in the market. This further helps them to be decisive about how they allocate their budgets and how they should address the audience.
Apart from this, AI makes it possible for companies to produce targeted ads that are also smarter.
If we have to talk about AI on a larger scale, it is simply in a position to affect sustainability, global trends and scalability in a positive way. If used for all the right reasons, it can help make the world a better place.
Below we mention some reasons why AI is the focus of every digital marketing company.
- Provides clarity
- Take advantage of IoT
- Turn to freelance marketing
- Recognize tone and voice.
- The conversion is natural.
These are some of the reasons why one should keep an eye on AI in the coming years as if you can decipher the AI Trends 2022 in the right way, there is a good chance that you will gain an advantage.
Also Read: Impact of Blockchain on Digital Marketing
Read more Author: Freddie George Education
Categories: How to
Source: vtt.edu.vn