Millions of young people around the world are dedicated to creating content for social networks, while thousands aspire to be “influencers.”
A university in Ireland will open a course in 2024 focused on teaching all the tricks necessary to manage your social networks.
South East Technological University (SETU) in Carlow will be the first in the world to offer this university degree, focused on the influencer economy.
An influencer is a person who stands out on one or more social networks, generating content for the influence of people who follow him or her.
In classes, students will learn about crisis management, public relations, celebrity studies, social psychology, and video and audio editing.
“We are considering adding aspects such as business skills and knowledge; the development of young people as leaders of their own growth so that they know what they can offer individually as creatives,” said SETU authorities.
Every day more young people are dedicated to content creation. Photo reference
be an influencer
In 2022, a Harvard Business Review study revealed that the influencer market generated $16.4 billion (407.622 million lempiras) worldwide.
Another study by NPR’s Planet Money indicates that 1 in 4 young people who belong to generation Z (born from 1995 to 2000) aspire to have this job
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Source: vtt.edu.vn