In Edmonton, a hydration drink made by a couple of internet celebrities that is mainly popular with teenagers is “selling like crazy.” YEG Exotic Pops has sold “thousands and thousands of bottles” of KSI and Logan Paul’s Prime company since last June. On Wednesday, Jessie Matthews, owner of the store, told CTV News Edmonton: “Whether it’s parents or kids, they’re running out the doors grabbing dozens at a time.” “Usually, when a father arrives, he has between 25 and 70 drinks. They are buying the bottles for the entire sports team.”
What is Prime Hydration Drink?
Prime makes two different types of drinks: an energy drink with 200mg of caffeine and electrolytes, and 10% coconut water, BCAAs, and electrolytes. The energy drink is not recommended for people under the age of 18 and pregnant women, while the hydration drink is caffeine-free. Mathews said, “A lot of the hype has definitely been around hydration… I would definitely say they hear a lot more about hydration.”
Prime’s hydration drink is pretty pricey for the competition with YEG Exotic Pops selling for as much as $10 a bottle. YEG Exotic Pops has it in stock, but their energy drink doesn’t sell much in Canada.
Medical concern:
A local doctor is said to be concerned that the social media trend is having a negative effect on many young people. Dr. Mithani said that “his main concern for him is the pediatric population because most of these people under the age of 18 are intolerant of caffeine, they are actually quite sensitive to caffeine. So one of these drinks can have a serious health impact.” He also mentioned that the health impact can include brain and heart problems. She thinks that hydration drinks are unhealthy and unnecessary. While her main concerns largely pertain to energy drinks in this case.
If we talk about hydrating drinks in general, water is a perfect way to hydrate. You don’t have to spend a dime on these things. There is nothing better for hydration compared to water. We must take care of our health. Since it is the only thing that will stay with us for a lifetime. The doctors won’t be able to help if we can’t focus on the concern they have. Well, our body needs a good consumption of healthy drinks and preservatives.
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Source: vtt.edu.vn