Readers of the Times of India were surprised and excited to see that every photograph on the cover of the print edition had been flipped up on December 24. Readers were pleasantly surprised with the help of a new and refreshing collaboration between Colgate Max Fresh, Ogilvy and Wavemaker. With an idea that promises to make reading the Sunday Times an “Ulta Pulta” experience, the famous toothpaste logo, known for its refreshing and energizing results, has given you a clever idea. He continues to know more about this incident.
Why are the Sunday Times photos upside down?
This photo may also motivate you to pause and remember your options when you open the Times of India home page. All headlines and articles have inverted snapshots, giving the impression that there have been printing errors. From the beginning, Ogilvy’s clever invention jolts readers out of their Sunday morning slumber. However, it’s more exciting than that. A visual narrative that connects everything can be found when turning the page. The headline “Neend mein hogaya na ulta-pulta” beneath the image of a man sleeping soundly in the center of a humming printing press. Go below this for more information about this incident.
This clever play on words is a great healthy resource for the Colgate Maxfresh project to get excited and awake. Placing the toothpaste product after the tagline “Neend Bhagao Taazgi Jagao” helps drive the idea that people who choose to embrace the sudden will enjoy an unexpected burst of freshness. Colgate Maxfresh, with the help of its creative partners, has skillfully grown from a simple print advertisement into an immersive and unforgettable enjoyment over time while attracting attention in the form of a work of art. Continue reading for more details related to this case.
It just so happened that the newspaper’s inverted images were part of a Colgate advertising campaign. Times of India provided a clarification on X, mentioning that the fact that it was turned into a commercial was made very obvious on the first page. The publishing company stated: “We have received many calls and letters from readers pointing out that some of the photographs on the home page are upside down. Turning the page will reveal that this is part of an inventive commercial, not a mistake or technical failure. Stay tuned to our esteemed news website for latest updates and thanks for reading the entire article till the end.
Categories: Trending
Source: vtt.edu.vn