Whether you’re an entrepreneur seeking investors for your next big idea, or the owner of a small business or an employee of an organization, chances are you need stellar business presentation skills from time to time. Here are some tips you can use to ensure impact wherever you’re presenting, to guide you to the best possible outcome.
1. Use a narrative approach
The last thing potential investors, CEOs, or even business partners want is to listen to a boring lecture, especially if it’s in an industry they’re already well-familiar with. While you don’t need to invoke fiction, create a narrative that your audience can easily follow as you explain your key points. Sometimes a narrative or story can make a product, sales pitch, or new business concept easier to digest and increase your chances of success. With a storytelling approach, you can also engage the emotions of your audience, who are more likely to listen to your research data and sales forecast.
2. Curate your information
While you may have remarkable knowledge about your field or your business idea, you need to curate your information in an organized and understandable way. If you include too much information on your slides, your listeners can quickly lose interest or even lose track. Be sure to use small phrases or sentences for each of your slides, and then elaborate the rest verbally to show your understanding of the topic. If your audience feels like they are reading the slides, they may assume that you don’t know enough or are not confident in your abilities. You can always make notes or flash cards to refer to the points if you think you might forget them during the presentation.
3. Talk like a pro
Body language in some cases is just as important as verbal communication, so be sure to dress appropriately in clothing that you find attractive and comfortable, and maintain a strong posture and nonchalant expression. Keep your voice even and steady, avoid stuttering, and speak slowly enough so that your speech carries more weight and is easily understood. While you should keep a businesslike posture, you can let your enthusiasm for the concept or project seep through, and some well-timed banter may also be welcome. However, if you opt for a very informal style, that can make you lose credibility with your superiors. Use PowerPoint templates to make an impressive presentation, and then execute it to the best of your ability.
4. Impressive images
A presentation should never be cluttered with words. Use diagrams, statistical drawings, product mockups, 3D icons, business proposal templates, and other types of PowerPoint presentation tools (many free are available online and downloadable for presentations) to make a great impression and give people audience a visual appeal. You may find that using fewer words is more effective because it gives you more space and time to show your passion for the concept rather than letting the audience read a long paragraph.
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Source: vtt.edu.vn