Around 2020, Microsoft Corp. reportedly entered into talks with Apple Inc. about the possible sale of its Bing search engine.
If the deal had gone through, it would have meant Bing replacing Google as the default search option on Apple devices, including the iPhone. This information comes from sources familiar with the matter.
During this time, Microsoft executives held talks with Eddy Cue, Apple’s head of services, who had previously negotiated the search engine deal with Google. It is important to note that these discussions were preliminary and did not progress to an advanced stage.
Over the years, Microsoft and Apple have explored various avenues to make Bing the search engine of choice on Apple devices, but Apple ultimately maintained its partnership with Google. These landmark discussions have taken on new relevance in light of the ongoing legal battle between the US Department of Justice and Google.
The case seeks to demonstrate that Google abused its dominance in the search market. Apple’s relationship with Google, which involves Google paying significant sums to secure a prominent position for its search engine on iPhone and other devices, plays a central role in this legal dispute.
Subscribe to our latest newsletter
To read our exclusive content, register now. $5/Monthly, $50/Yearly
Categories: Technology
Source: vtt.edu.vn