Google indicated about four years ago that its Chrome browser would transition from the existing Manifest V2 extension platform to a new one called Manifest V3. The IT giant’s most recent update has pushed the move back to its fifth year, starting in January 2023 and ending a year later.
Manifest V3 generated controversy after its initial release. It will restrict the ability of ad blockers and browser plugins. And you probably know that they are needed to remove junk from most Internet sites. Ad blockers, as well as other privacy plugins, will be forced to use naked lists of blacklisted URLs as a consequence of the alteration in the way network request mods operate.
Why have ad blockers become so popular?
According to eMarketer, 25% (around 70 million people) of their US respondents said the ads were so annoying that they were forced to install an ad blocker, blaming annoying positioning, irritating layouts, and too many notifications as the main causes.
Now Google wants to encourage authors to use less unpleasant advertising, present more attractive ads and minimize the use of third-party ad blockers. Google suffers lost revenue as a result of third-party ad blocking.
Will you notice the difference once Google Chrome disables ad blockers?
For people who heavily rely on blocked ads in Chrome, the update can severely affect its effectiveness, unless the developers come up with a solution. Some popular ad-blockers revealed that they have already released their V3-compatible plugin, admitting that the new version is weaker but noting that most users won’t recognize the difference.
Is there another solution for you?
However, if this update has an effect on your ad-blocking experience, you can migrate to another browser, irritating as that may be. In fact, most of the prominent ad-blocking plugins can be accessed in other common browsers, and some, including Brave and Opera, even have built-in ad-blockers.
How do people feel about this?
There was a tremendously famous poll on the Internet, with thousands of votes submitted. Do you wonder what the most frequent answer is? In the end, 29.83% of those surveyed said that they intend to change. Do you think any of these consumers will change completely?
The answer that they have already changed was in second place with 25.99% of the votes. Reader feedback indicates that Mozilla Firefox and Microsoft Edge are the best alternatives.
And the answer that completed the first three was that they are waiting to see what happens, so they can make a decision.
We completely understand if you also want to wait and see, as ad-blocking companies can quickly come up with remedies for Chrome mods.
Bottom line
There’s no way of knowing what the end-user consequences will be until new alternatives are implemented and Google cancels the current extension architecture, but openly deploying user-friendly changes seems to be one of the few factors that could hinder profitability. from Chrome. Firefox is still available, as are an infinite number of Chromium variants.
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Categories: Technology
Source: vtt.edu.vn