Did Coca-Cola’s AI-generated soda flavor really fail to impress? All you need to know

Coca-Cola had to join the AI ​​hype train as if it needed to get more annoying.

The huge drinks corporation has used artificial intelligence to help it create a new flavor of its soft drink. According to an investigation by GizmodoThe findings were…predictable.

Have you ever closed your eyes and anticipated getting punched in the mouth, but instead received a little twitch in the nose? That’s how it is when you drink the “Year 3000” flavor of Coca-Cola.

Although the phrase “futuristic flavor” might make you think of strong flavors of a bright future, nothing could be further from the truth.

Credit: Coca-Cola

When the boiling liquid first hits your tongue, you anticipate that it will taste similarly tart and carbonated as a standard Coca-Cola. However, the drink slides to the back of your mouth and stays there, burning your taste buds with numbing triviality.

Then the flavor fades, leaving a hazy aftertaste of sugar and berries.

Unlike Oreo’s endless variety of flavors, there isn’t even the urge to select Y3000 from the market due to the wonder of AI.

Rather, it is simply a different interpretation of the same old taste that lacks any trace of originality. It is not worth mentioning; They are just buzzwords.

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When did Coca-Cola announce the flavor?

In a Sept. 12 press release, Coca-Cola revealed the flavor and said it wants to “explore the concept of what a Coca-Cola of the future might taste like.” This was stated by the senior director of global strategy, Oana Vlad. “If the Coca-Cola of the future has a practically non-existent taste, we will be left with the natural delights of water.”

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Gizmodo’s Kevin Hurler tried it and gave his opinion on the taste.

He doesn’t like soda much and has been drinking water and occasionally some soft drinks for the past six years. When the first taste of Y3000 hit her tongue, she reasoned that perhaps her taste receptors were simply underdeveloped.

Coca-Cola's AI-powered soda flavor falls flatCredit: Reddit

It wasn’t until his co-writer Kyle Barr confirmed his concerns that they both came to the same conclusion that the gimmicky drink went down without a pop. Simply put, it could have been more interesting.

The Coke was cold at first, but warmed up a bit on the ride from Soho to Midtown Manhattan.

As a result, it was reasonable to try the drink one more time, this time with ice. Incredibly, after cooling it properly, it became even more tasteless.

Each bottle of Coca-Cola costs $1.99 plus tax, and I only sometimes feel like spending that kind of money in vain, but Y3000 was all bark and no bite.

Coca-Cola's AI-powered soda flavor falls flatCredit: Coca-Cola

AI-generated soft drinks also come with augmented reality features

Launching a new soda flavor alone is no longer enough; Coca-Cola has also been promoting its Y3000 augmented reality experience. Online software can be accessed that creates an augmented reality vision of the year 3000 using images you take by scanning the QR code on the soda bottle.

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What you get are brilliant images that any mediocre AI image generator could produce.

Still, these images include hyperrealistic depictions of utopian cities (based on a photo of New York) and colorful trinkets (based on a photo of an office desk), for example.

what do you think about it? Let us know in the comments.

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Source: vtt.edu.vn

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