Hello! You realized? Chrome got a bit smarter with its version 115 that started rolling out this week. While it may look the same without any news, it has a secret power: it’s here to help you say goodbye to those pesky tracking cookies.
Google has spilled the beans in a recent blog post, saying that they are about to activate the Privacy Sandbox APIs at any time. Now don’t worry if you don’t see it right away, they’re just getting started with a handful of users running Chrome 115. And like most cool things, it’s going to pick up speed as we go.
You may be wondering, isn’t this a bit out of character for Google? It seems that if! But in 2019, they hatched this plan to show cookies the door with their Privacy Sandbox. No, it’s not going to close the door on advertisers. He just wants to tighten the reins a bit on what personal data they can access. They revealed the details of this plan in May 2023 and announced the start would be at the end of July 2023. Well, that day has finally arrived!
So what’s the game plan? They will start Privacy Sandboxing for about 35% of Chrome 115 users starting the week of July 24. The gang in Mountain View will gradually increase to 60% by early August. They are pretty sure they will hit the 99% mark by mid-August. As for the privacy sandbox relevance and measurement origin test, it will end on September 20, 2023.
Now don’t worry about upgrading to Chrome 115. You’ve got you covered with automatic updates. But if you’re interested in jumping on the Privacy Sandbox bandwagon, Google makes it easy to sign up. So are you ready for a more private browsing experience?
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Categories: Technology
Source: vtt.edu.vn