Embracing the inner robots? Understanding the Viral ‘Uncanny Valley’ Makeup Trend

The cosmetics and beauty sector is prone to rapid changes in trends and the emergence of new trends. One of them is the “Uncanny Valley” makeup trend. Recently, millions of viewers on TikTok have been captivated by this new trend.

Millions of people have seen the hashtag #uncannyvalley as they explore the idea behind this fascinating phenomenon. However, what exactly is the uncanny valley?

Tik Tok
TikTok’s ‘Uncanny Valley’ Makeup Trend

What is the Uncanny Valley makeup trend?

The uncanny valley is the word used to describe the uneasiness or discomfort that people may feel when they encounter a humanoid robot or a computer-generated figure that looks like a person but is not quite human. It is an idea from the field of artificial intelligence and robotics.

The “uncanny valley” makeup trend has gained popularity in the latest beauty craze to take over TikTok, as producers use their outstanding yet creepy makeup talents to fascinate and terrify their audience.

Uncanny Valley’s makeup isn’t the most flattering… but I think I did it right… pic.twitter.com/jafdlf5AzL

— Zelden 🧚🏻‍♀️ #RespawnRecruits (@ZeldaandFairies) November 9, 2023

The phrase “uncanny valley” describes the unsettling feeling one gets when encountering an android that is made to look quite similar to a person. By embracing this discomfort and using the art of makeup to become lifelike robots, TikTokers are now breaking the mold.

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Who are the people who do it?

TikTokers, not only on TikTok but now on YouTube, also deliberately use concealer and highlighter to produce strange lighting effects, redrawing their lips and eyebrows with eyeliner and mascara, and covering their features with foundation.

Tiktoker putting on makeup in uncanny valley
Tiktoker putting on makeup in uncanny valley

The goal is to create an incredibly realistic appearance that evokes a humanoid robot.

Where is my horror family? I tried Uncanny Valley makeup 😆 pic.twitter.com/iBgnHfNOlh

– 𝕂𝕠𝕕𝕚 🥔 (@SrgtMeow) November 7, 2023

What is the trend really doing?

This trend pushes the boundaries of conventional beauty standards by pushing people to venture outside their comfort zones and try realistic and improbable cosmetic looks.

The Uncanny Valley makeup trend is a creative and artistic expression that honors the union of technology and beauty, not simply a way to scare viewers.

Uncanny Valley makeup viral video
Uncanny Valley makeup viral video

Which social media platform is this trend most popular on?

The Uncanny Valley Makeup Challenge has gained traction as TikTok continues to be a fertile environment for creative trends, and people share their own interpretations of the trend on the platform.

The trend is uniting beauty fans through a common passion for the extraordinary and uncommon, showcasing everything from captivating makeovers to jaw-dropping illusions not only on TikToke but also on social media platforms like Twitter and Youtube.

The Uncanny Valley makeup trend encourages everyone to develop their creativity, blur the boundaries between humans and machines and, for a short period of time, enter the intriguing world of the sinister, no matter if they are cosmetics enthusiasts or just casual observers.

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How has the trend affected traditional trending content?

There is no doubt of the influence of this trend, although its validity with respect to the “Uncanny Valley” theory is still under discussion. The trend’s popularity is a testament to the inventiveness of TikTok’s content creators and the platform’s ability to encourage viewers to consider novel concepts.

More importantly, it raises questions regarding the limits of authenticity and the ramifications of human-like simulations, encouraging critical thinking about how humans have interacted with technology over time.

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Categories: Trending
Source: vtt.edu.vn

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