With prices increasing a lot, Burger King in India not having tomatoes in its wraps and burgers shows how big the food inflation problem is. This move underscores the profound impact of rising food costs on the lives of people in the nation with the world’s largest population.
Notices at Burger King India outlets humorously state, “Even tomatoes need a vacation. We cannot add tomatoes to our food,” as the chain grapples with a tomato shortfall. The main reason for this change is a worry about the quality.
Burger King is doing what McDonald’s and Subway did—they’re taking tomatoes from their menu. This is happening because of the problem of food prices going up.
In India, store prices went up a lot, especially for food. In July, the cost of store items went up the most in a year and three months, and tomatoes are a big part of that.
Rising prices are affecting more than just tomatoes. Subway, for example, stopped giving free cheese slices with its subs to save money. Instead, they’re using cheese sauce.
Domino’s tried to help people who don’t have much money by making a pizza that costs Rs 49 – the cheapest one they’ve ever had anywhere in the world.
A big problem was not having enough tomatoes; their prices increased by 450 percent.
This happened because heavy rains from the monsoon hurt the crops and how things were brought to the stores.
Things have improved slightly, but the food industry still deals with the effects.
People who like Burger King asked why there are no tomatoes in their burgers.
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Burger King explained that they want their food to be good, so they’re waiting to return tomatoes until they can ensure they’re good enough.
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Source: vtt.edu.vn