With the grocery shopping industry constantly changing, Swiggy Instamart has established itself as a mainstay for many Indian households. A wide variety of products end up in virtual shopping carts because it is so convenient to order essential items from the comfort of home.
Let’s examine this fascinating combination and see what it says about the wide range of tastes among Indian customers.
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- What are Swiggy Instamart Fast Commerce Trends from 2023?
- Here are the details of Swiggy’s Instamart report for 2023
- What period is this data for?
- Which city has the fastest delivery of the year?
What are Swiggy Instamart Fast Commerce Trends from 2023?
Credit: Swiggy
Swiggy has released its annual report “Swiggy Instamart Fast Commerce Trends from 2023” as 2023 concludes.
The platform has also provided insight into the country’s shopping habits this year, showcasing a wide variety of products, from condoms to makhana, which were delivered to homes in an instant.
In August 2020, Swiggy Instamart made its debut as the leading quick commerce grocery service in India.
With a presence in over 25 cities, Swiggy Instamart employs its cutting-edge technology and specialized delivery fleet to quickly deliver groceries and other household needs to the doorsteps of Indian customers.
Customers can now receive their purchases in just 15-20 minutes across 28 locations thanks to Swiggy Instamart, a pioneer in the quick commerce food industry.
Here are the details of Swiggy’s Instamart report for 2023
More than just snack preferences are revealed in the platform’s year-end report.
The largest single order, valued at Rs 31,748 and filled with coffee, juice, biscuits, nachos and chips, was placed by a Chennai resident.
On the other hand, a customer from Delhi saved a staggering amount of Rs 1,70,102 from his annual grocery budget of Rs 12,87,920, and a man from Jaipur broke a record by making 67 purchases in a single day.
Contrary to predictions, condom sales peaked in September rather than February, and it was declared romance month.
Credit: Canva
With 5,893 condoms delivered, August 12 stood out as the day with the highest delivery.
Interestingly, the most common combinations of items purchased by customers were onions and condoms, then bananas and French fries.
The year’s trends were also characterized by health-conscious decisions; More than 1.3 million makhana orders suggested a move towards better snack options.
Mangos were the most popular fruit, especially in Bengaluru, where the demand for this juicy fruit exceeded that of Hyderabad and Mumbai combined.
On May 21 alone, an astonishing 36 tons of mangoes were delivered throughout the country.
What period is this data for?
The data shown is derived from Swiggy’s order analysis for Instamart and represents millions of on-demand transactions that took place in over 25 cities in India between January 1 and November 23, 2023.
Which city has the fastest delivery of the year?
Credit: Pexels
Delhi, where Swiggy Instamart delivered a packet of instant noodles in 65 seconds. That’s about how long it takes to make those noodles.
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Source: vtt.edu.vn