Are you looking to make your content more interactive in things like emails, blog articles, and client memos? If so, a GIF can help you engage more with your readers. They show the emotion that you are trying to exude.
A well-timed GIF can be the difference between a customer or employee reading the entire body of your content and not reading it at all. Break up the words, making them seem less intimidating or overwhelming for the recipient to read.
See below for several GIF-making tips and journeys people will love. There you will learn how to make a GIF that stands out from the rest.
1. Find the right tool to create GIFs
Believe it or not, there are several tools and apps out there that will let you create GIFs out of thin air. It takes finding the right GIF tool to create the perfect one (or two or three) for your content.
The app you should choose when making a GIF depends on the type of GIF you want to create (more on that in a bit).
You can use multiple photos, movie clips, or animated shorts to achieve the GIF idea you need. All it takes is knowing what that process looks like ahead of time.
Be sure to visit https://setapp.com/how-to/how-to-make-an-animated-gif to learn how to create a dynamite GIF that will set your content apart from the rest!
2. Determine the type of GIF you need
You may not have realized it, but there are several different types of GIFs for you to choose from. Five of them, to be exact.
The type of GIF you choose will help you deliver emotion, make your content more engaging, and can even demonstrate the source of your material.
First of all, you have the replay GIF, which is something you’ll commonly see in sports highlights. These GIFs allow you to see most of the playback without the reader having to click the “play” button or spend several minutes watching a different video.
Here’s the “perfect loop” GIF. As the name suggests, the animation or timing of this GIF allows it to play in a graceful, endless loop. They are very easy on the eyes and minds of your readers.
The third type of GIF is the reaction GIF. This is more than likely the type of GIF you are most familiar with. It uses short clips, from things like movies and TV shows, to generate a reaction to your content.
Another type of GIF is a technical GIF, which is used to display statistics and data. For example, you might see a short GIF on weather.com that uses a GIF to show forecast movement over the next 24 hours.
Lastly, we have a cinematic GIF. This type of GIF can be viewed more as a work of art than interactive content. It typically presents a still image that has a constantly looping, moving look, like a waterfall or high-speed traffic on a highway.
Each of these has a place in your digital marketing strategy. Find out what that is and use them all to your advantage!
3. Find pre-made GIFs
Not every GIF you use has to be made from scratch. In fact, using some pre-made ones can help you consistently use GIFs in your content without rushing the quality of the ones you made yourself.
For that reason, it’s always helpful to know which sites to choose for pre-made GIFs when you’re in a hurry. These can help you make an email blast or blog post more exciting and enjoyable in no time!
However, you need to know which sites to trust. Be sure to consider websites like the Buffer Mood Board, Giphy, Tumblr, or even the Google image search tab for help.
4. Use relevant references
The people and objects you put in your GIFs have Be relevant to your audience. It helps them connect the dots between your content and the emotion you’re trying to convey.
It is for this reason that so many companies use relevant topics that their audience will know about. For example, they could use a GIF of Stanley from The office rolling his eyes or a short clip of Andy from Parks and Recreation gasping with excitement.
If you’ve seen those shows before, you automatically understand the reference. and the emotion that the brand is trying to achieve.
If you use a reference to a show, movie, or person you know nothing about, you may be sending the wrong message.
For example, if you’ve never seen the show, you can use a GIF of Stanley from The office saying “did I stutter?” to exude an exciting claim in your content, like a deep discount.
However, that could be misconstrued by his audience since, on the show, Stanley was using that phrase in a harsh, negative way.
5. Always consider your brand personality
Your brand personality should always be at the forefront of any GIF you use or create.
If you’re trying to achieve an exciting and likable brand, virtually no GIF is off limits. But if you’re trying to create a formal, professional brand, you’ll want to be more careful.
Take the time to consider how each GIF reflects that brand before using them in your content.
Making GIFs is fun and useful
Now that you’ve seen several tips on how to make GIFs that your readers will enjoy, it’s time to use those tips to your advantage.
Be sure to take the time and think about the different GIFs you might want to use in your content.
Be sure to browse our website for more articles on making GIFs, as well as many other topics you’ll find useful!
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Categories: Technology
Source: vtt.edu.vn