While Melbourne is among the top 11 cities in the world for startups, it is the tech hub of Oz, making it the ideal place to pursue your entrepreneurial aspirations.
According to the World Economic Forum survey, capital continues to flow into Melbourne. And, with plenty of physical space available and 65% of the population of working age, all you need is a well-planned budget to set up your business in the capital city.
But since online presence is the game changer for any business, you need to focus on financially viable SEO strategies that can make your business a global leader. The best SEO Melbourne experts offer services at affordable prices. They can get your website to rank on the first page of search engine results when customers search for deals on your business domain.
This is how they suggest generating more local web traffic for your business when you are on a limited SEO budget.
Creating high-quality local content for your business website
As the cultural capital, Melbourne encourages small businesses in areas such as food, clothing and art.
Melbourne SEO experts suggest that those looking for deals in such niches account for 40% of all online searches with local intent. Google ranks sites with quality local content that can attract local consumers.
Top consultants can help you create geo-specific content for your website, ensuring that your products and services reach a broad customer base. They analyze the strengths of your competitors and focus on target keywords, to organically rank your business higher, thereby reducing advertising spend.
Conducting Local Keyword Research
According to the latest Melbourne SEO statistics, search engines can drive traffic to shopping websites ten times more effectively than alternative social media marketing options.
With your offerings in mind, top professionals conduct local keyword research to drive potential customers searching online to your business website. You don’t have to invest in paid search; Using the right combination of local keywords will drive more traffic to your site.
Focusing on voice searches
A recent report reveals that around 25% of Melbourne’s use Google voice search, in line with the global trend. For example, if a local near Federation Square is looking for a restaurant, she’ll likely do a voice search using the keywords “Restaurants near Federation Square.”
Exploring voice search optimization opportunities is another profitable SEO option to drive more local web traffic organically to your site. Skilled professionals work on long-tail keywords that will actually drive more customers to your online portal.
Working on building local links
According to Melbourne SEO experts, nearly 35% of businesses allocate more than $1,000 per month to their link building efforts. It’s another budget-minded SEO technique to boost and maintain your business’s position on search engine results pages.
Consultants audit your existing link building program and remove those that may negatively affect your brand equity. They identify sites with an impressive local market presence and suggest collaborating with them to link them to your business. It ensures that referral traffic adds to your clientele, thus increasing your customer base.
Optimizing your business website to improve mobile usability
With 9 in 10 Australians owning a smartphone, 30% of mobile searches happen just before visiting a physical store. But locals prefer highly responsive sites, with a maximum load cutoff time of 5 seconds, with every one second increase in load time resulting in a 20% drop in conversion.
SEO experts recommend optimizing your website with the right layout and smooth navigation that works best on mobile devices. Once your site is mobile-friendly, you’ll increase customer engagement on your online portal, compelling them to invest in your offers, even on the go.
Adding location pages
The vendors south of the Yarra River in Melbourne are used to more affluent patrons, while the north side of the river is more of a mix of free-spirited shopping cultures.
While you may have your business in such thriving locations, your online presence can bring more customers to your physical store.
Top pros will advise adding a local landing page for each of your service areas, which again is a less expensive SEO tactic. Multiple landing pages for locations will make your clientele aware of your store areas, increasing your site traffic and the customer base that visits your physical outlet.
Hire a reputable SEO expert
Recently, the Premier of Victoria announced $10,000 grants for small businesses in Melbourne that had to close due to COVID-19.
If you are one of those companies looking for ways to revive your business with available government help, it is best to consult an experienced SEO agency. Discuss your business goals and the limited budget you can spend on SEO strategies. Rest assured, within your restricted financial capabilities, your business website will see improved traffic, allowing your online footprint to make your business successful.
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