Instagram has announced exciting new updates that will allow users greater creative freedom when editing photos and videos on the platform. The improved features, unveiled Wednesday by Meta CEO Mark Zuckerberg, focus primarily on Reels, Instagram’s popular short-video service that rivals TikTok. But improvements to the app aim to make creating engaging content easier and more enjoyable.
Reels gets useful editing features
Reels is receiving several major updates to simplify editing videos directly from the Instagram app. Users can now undo and redo actions while creating their reels, providing more flexibility. A new Media Clip center provides quick access to clips with audio to stitch them together into creations. It is now also possible to convert parts of reels and stories into customizable stickers. Instagram is even testing allowing users to create custom stickers from their own photos, videos, and content viewed on the platform. This could allow for more personalized and dynamic stickers, but will likely be initially limited to certain approved content.
More filters, text options and eraser tools
Beyond Camera Rolls, users will have more filters to choose from when editing photos. Also added are 10 new text-to-speech voices in hundreds of languages. Additional text styles and fonts are intended to make the overlaid text more readable and eye-catching. To compose posts, users can now access and manage all Reels drafts in one place. This includes previewing drafts and scheduling them for future publication.
Statistics allow you to see how content is performing
To help creators better understand their audience, Instagram is rolling out analytics that show repeats and a retention graph with view time metrics. Replay count means the number of views may increase as it includes repeats. These insights provide valuable data to optimize content for better engagement.
TikTok-style features: join the mix
Instagram takes inspiration from TikTok by testing ways to easily scale, crop, and rotate clips. New access to trending audio and sounds from the audio browser could help make Reels feel more current.
While the availability of specific features is still being evaluated, the goal is a more intuitive and customizable Instagram experience. Users will soon enjoy greater creative freedom to produce reels and photo highlights within the app they love.
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