Multiple communication companies are currently leaders in terms of accelerated growth to reach more audiences.
The project manager, Guatemalan Pablo Cortez, spoke with tunota.com about the importance of accelerated business growth with “Growth Hacking” and some techniques to achieve it.
“Growth Hacking is a discipline that is used today so that today, through creativity, experimentation, measured risk, analytics and the mentality of wanting to experiment; growing allows us to generate exponential results,” said Cortez, who has 15 years of experience in this area.
AirBnB, the platform for renting private accommodation spaces such as apartments and rooms between individuals, is one of the most used examples of growth hacking, due to its strategy that consisted of ‘jumping’ on the success of Craiglist, an advertising directory for words online.
When someone advertised an accommodation on Airbnb, they could automatically publish it directly on Craigslist to multiply their reach.
Pablo Cortes.
He clarified that he was not referring to the inconsistency in clients or the typical commercial objectives of obtaining marketing percentages compared to next year, but rather he talked about growing and exponentially ‘shooting up the numbers’ of the company.
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‘Growth Hacking’ has three pillars, according to Cortez: experience, product and service.
Implementation of Growth Hacking
Cortez pointed out that this technique can also be carried out by small businesses. “It was designed for them,” he argued.
“Today, the entrepreneur can implement an online store. An Internet study shows that an Internet page in our market, although it is true, does not represent an opportunity for growth in terms of turnover, but it generates sufficient credibility to give the impression of being the same size as the category leaders,” he explained.
Buying online was enhanced as a result of the Covid-19 pandemic.
Likewise, he emphasized the implementation of actions so that they not only work directly in attracting clients, but also that these clients invest more, increase the bill and obtain an experience.
The expert pointed out that to implement ‘Growth Hacking’, first of all, you must have an open, analytical and risk-taking mentality. Startups can do this by forming goals in the exponential environment.
“We have, in our experience, clients who have implemented programmatic advertising, which is what allows hyper-segmentation of the person who is targeted and have used it for positioning (…). This allows growth,” he explained.
He added that any entrepreneur can execute this technique and begin to grow the company, especially in advertising.
Does it need a lot of money to implement it?
It is important to have an investment base, Cortez pointed out that it is varied, but he mentioned that 1,000 dollars (about 24,490 lempiras) is valid to start implementing this technique and can be a good base to do so, considering that it is focused on strategic advertising. . of the company.
“In general, the entire commercial, analytical part, including the contact center(greater contact with clients) at the employment level, they have to rethink themselves more and more and something very important within this ‘Growth Hacking’ process is AB Testing (…) with this, without much investment you can know the status of a company to know how to differentiate itself from the competition and grow,” he concluded.
Televicentro and Emisoras Unidas (TVC-EU), in agreement with the Chamber of Commerce and Industries of Tegucigalpa (CCIT) for the first time, participated in the XII Digital Business Meeting ad Week Honduras 2023.
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This event brings together thousands of people to learn more about business development and growth with new technologies.
One of the speakers was Pablo Cortez, precisely with the topic of ‘Growth Hacking’.
Additionally: Televicentro and Emisoras Unidas join the XII Digital Week Honduras Business Meeting of the CCIT
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Source: vtt.edu.vn