Not all Google searches generate revenue for the company. Google says it only shows ads for about 20% of searches, what it calls “business queries.” You won’t see ads for informational queries like “US president in 1836” or when you simply search for a website like “facebook.” But searches like “best new car 2023” or “cheap flights to London” attract advertisers who want to occupy the first results. There is a lot of money for Google in those commercial searches.
Rare View of Lucrative Search Terms
During the antitrust trial between the United States and Google, a confidential list was revealed showing the searches that generated the most revenue during a week in September 2018. While limited, it is an unprecedented look at where Google makes the most profits from ads search. The data was only made public after much debate between the judge and the legal teams.
Top 20 Queries by Revenue
These are the top 20 queries for that week sorted exclusively by revenue generated:
1. iphone 8 2. iphone 8 plus3. car insurance 4. car insurance 5. cheap flights6. car insurance quotes7. Direct TV 8. Online Universities9. in&t10. hulu11. iphone12. uber13. spectrum14. comcast15. xfinity16. insurance quotes17. free credit report18. cheap car insurance19. aarp20. life jacket
Analysis of queries to make money
The list contains three iPhone-related searches likely driven by new model launches and accessory sellers bidding for top spots. Insurance inquiries accounted for 5 entries, a lucrative industry where customer acquisition is expensive but long-term value is high.
Several searches were only for brands like “At&t” and “Uber.” Google has pressured brands to buy ads under their own name to prevent competitors from getting top results.
You may be interested: Google faces big changes if it loses the antitrust trial
In general, the most profitable searches appear to be popular searches related to competitive and high-cost industries. Specific and local searches generate even more money per click than general searches.
Although limited, this rare data provides a unique view of where Google makes the most profits from search ads, with clues that Apple and insurance dominate its highest-profit queries.
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Categories: Technology
Source: vtt.edu.vn